Leading Brands in France's Computers & Consumer Electronics Category: Q3 2024 Insights

In the rapidly evolving landscape of computers and consumer electronics, several brands have distinguished themselves as leaders in France during Q3 2024. This article delves into the performance and trends of Hewlett-Packard (HP), Back Market, and Epson, each exhibiting unique strengths across their digital platforms. Leveraging Sensor Tower’s comprehensive data, we provide an overview of these brands' audience engagement, app usage, and advertising strategies.

Hewlett-Packard (HP)

HP's digital footprint is anchored by its website, hp.com, and the HP Smart app.

• Audience Trends: From Q2 to Q3 2024, hp.com experienced a notable increase in visits, peaking at over 13M in August. The monthly deduplicated audience rose steadily, exceeding 3.7M by September, indicating a robust web presence.

• App Engagement: The HP Smart app maintained a stable monthly active user base, with active users hovering around 700K to 780K throughout the quarter.

• Ad Spend & Channels: HP's monthly advertising spend fluctuated, with a significant drop in August. Facebook and Instagram were the primary channels, amassing millions of impressions, but overall spend was modest compared to competitors.

Back Market

Back Market's digital ecosystem includes backmarket.com and the Back Market - Buy & Sell tech app.

• Audience Trends: The website saw fluctuating unique visits, with a peak in August at over 3.2M visits. The monthly deduplicated audience remained above 3M throughout the quarter, showcasing strong web engagement.

• App Engagement: The app maintained a consistent monthly active user base of approximately 220K to 230K, indicating steady interest in mobile access.

• Ad Spend & Channels: Back Market's monthly ad spend was substantial, with peaks in July and August. Instagram was the dominant channel, delivering significant impressions, followed by TikTok and Facebook.

Epson

Epson’s digital presence is marked by its website, epson.com, and the Epson iPrint app.

• Audience Trends: Unique visits to epson.com were relatively stable, with a slight increase in September reaching over 2.1M visits. The monthly deduplicated audience saw a sharp rise in September, surpassing 1.8M.

• App Engagement: The Epson iPrint app had a stable monthly active user base, with active users ranging from 230K to 280K during the quarter.

• Ad Spend & Channels: Epson's monthly ad spend saw a significant spike in September, primarily on Facebook. This strategic push resulted in over 29M impressions, marking a strong end to the quarter.

Conclusion

In Q3 2024, HP, Back Market, and Epson demonstrated strong digital engagement across their platforms. Each brand leveraged unique strategies to capture audience interest and maintain robust web and app presences. Sensor Tower’s unparalleled data offerings, including Web Insights and Pathmatics, provide crucial insights into these trends, highlighting the dynamic nature of the computers and consumer electronics sector. For more detailed insights, explore Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics products.