Leading Brands in France's Music & Podcasts Category: Q3 2024 Analysis

Introduction

In the ever-evolving digital landscape, the Music & Podcasts category remains a competitive field. As we analyze the leading brands in France for Q3 2024, we focus on Spotify, Deezer (Blogmusik), and YouTube Music, each of which has demonstrated significant digital presence. Thanks to Sensor Tower's unique ability to cross-reference data across web, app, and advertising platforms, we can provide comprehensive insights into these brands' performances.

Spotify

Spotify's digital presence is robust, featuring both its website, spotify.com, and the Spotify: Music and Podcasts app.

• Audience Trends: From Q2 to Q3 2024, Spotify's website visits remained stable, with visits per unique visitor consistently around the high 30s. The true monthly deduplicated audience hovered above 15M throughout the quarter, with notable stability in both app and web-only visitors.

• App Engagement: The app sustained a strong presence with monthly active users exceeding 15M. A slight increase was observed in July and August, showcasing stable user engagement.

• Ad Spend & Channels: Spotify's monthly advertising spend increased, peaking at over $1M in September, with significant impressions through Instagram and Facebook channels.

Deezer (Blogmusik)

Deezer maintains an active digital footprint with its website, deezer.com, and the Deezer: Music Player, Podcast app.

• Audience Trends: Deezer's website visits saw fluctuations but ended the quarter on a high note. The true monthly deduplicated audience consistently remained around 10M, with web and app visitors showing balanced engagement.

• App Engagement: The app maintained a steady monthly active user base, hovering around 4.2M. A slight dip in July was followed by a recovery in September.

• Ad Spend & Channels: Advertising efforts were robust, with monthly spending peaking at approximately $880K in June. Instagram and Facebook were key channels, delivering substantial impressions.

YouTube Music

YouTube Music's digital strategy includes its website, music.youtube.com, and the YouTube Music app.

• Audience Trends: The website experienced a noticeable increase in visits, especially in August and September. The true monthly deduplicated audience remained above 6M, with a strong app-only visitor base.

• App Engagement: The app's monthly active users grew steadily, surpassing 10M by September, indicating a growing preference for mobile use.

• Ad Spend & Channels: YouTube Music's monthly ad spend was modest compared to its competitors, with a peak in August at around $135K. All advertising was conducted through YouTube, reflecting a strategic focus on video content.

Conclusion

In summary, each brand in the Music & Podcasts category has shown unique strengths and strategies in Q3 2024. Spotify leads with extensive app engagement and advertising efforts, while Deezer balances its web and app presence effectively. YouTube Music capitalizes on its video platform for user engagement. Sensor Tower's comprehensive data offerings continue to provide critical insights into these cross-platform dynamics, highlighting the importance of integrated digital strategies in today's market. By leveraging Sensor Tower's data, decision-makers can gain a competitive edge in understanding and optimizing their digital strategies.