Leading Brands in France's Personal Health & Fitness Category: Q3 2024 Overview

In the competitive landscape of Personal Health & Fitness in France, several brands have emerged as leaders in Q3 2024, capturing substantial monthly deduplicated audiences across their websites and apps. This article delves into the performance and trends of three prominent brands: Strava, Inc., Komoot, and AllTrails, Inc., based on data from Q2 to Q3 2024. Sensor Tower's comprehensive data offerings, including Web Insights, Pathmatics, and App Performance Insights, provide a detailed view of these trends.

Strava, Inc.

Strava, known for its innovative fitness tracking solutions, has a robust digital presence with its website, strava.com, and the Strava: Run, Bike, Hike app.

• Audience Trends: From Q2 to Q3 2024, strava.com saw a steady increase in visits, peaking at over 22M in September. Unique visits also rose, maintaining stability above 700K. The monthly deduplicated audience grew from approximately 3.7M in April to over 4.3M by September.

• App Engagement: The app's monthly active users increased from nearly 1.9M in April to over 2.2M in September, showing strong user engagement.

• Ad Spend & Channels: Strava's monthly advertising expenditure fluctuated, with a significant spike in August, spending over $2.3K, primarily on Instagram, which delivered substantial impressions.

Komoot

Komoot, renowned for its outdoor adventure planning tools, implements a strategic digital approach through its website, komoot.com, and the komoot - hike, bike & run app.

• Audience Trends: Komoot.com experienced a notable increase in visits in July, reaching over 10M, before stabilizing around 6M in September. The monthly deduplicated audience peaked in August at over 2.3M.

• App Engagement: Monthly app active users peaked in August at over 1M, reflecting a seasonal engagement rise.

• Ad Spend & Channels: Komoot's ad spend witnessed a dramatic rise in July and August, with monthly expenditures exceeding $56K, largely via Facebook, achieving extensive reach.

AllTrails, Inc.

AllTrails, a leader in trail mapping and outdoor exploration, offers its services through its website, alltrails.com, and the AllTrails: Hike, Bike & Run app.

• Audience Trends: Alltrails.com had a significant surge in visits in July, surpassing 4.7M, before dropping to under 1M in September. The monthly deduplicated audience reached over 1.8M in August.

• App Engagement: The app saw monthly active users peak at over 1M in August, indicating heightened interest during the summer months.

• Ad Spend & Channels: AllTrails significantly increased its monthly ad budget in July and August, with spending reaching nearly $100K, primarily across Facebook and Instagram, generating massive impressions.

Conclusion

The Personal Health & Fitness category in France has seen dynamic changes in Q3 2024, with Strava, Komoot, and AllTrails each demonstrating unique strengths across web and app platforms. Sensor Tower's unparalleled data offerings provide critical insights into these trends, enabling a comprehensive understanding of cross-platform user behavior. For more detailed insights, explore Sensor Tower's Web Insights, Pathmatics, and App Performance Insights. By leveraging this data, decision-makers can gain a competitive edge in the ever-evolving digital landscape.