Leading Software Brands in France: Q3 2024 Overview

Introduction

In Q3 2024, several prominent software brands demonstrated significant digital footprints across their websites and apps in France. Google Search, Microsoft 365 (Office 365), and Gmail stood out with substantial monthly deduplicated audiences, showcasing stable user engagement and strategic digital presence. Sensor Tower's comprehensive data insights provide a unique cross-platform analysis, highlighting the dynamic trends and market position of these leading brands.

Google Search

Google Search remains a dominant force in the software category with its websites, google.com and lens.google, and its Google and Google Lens apps.

• Audience Trends: From Q2 to Q3 2024, google.com maintained a stable monthly audience with over 47M unique visits. The true monthly audience consistently exceeded 52M, with a noticeable rise in September. Lens.google also saw growth, reaching over 660K unique visits by August.

• App Engagement: The Google app's monthly active users remained above 20M throughout the quarter, indicating strong mobile engagement. Google Lens app users were stable, around 15K monthly active users.

• Ad Spend & Channels: Starting in July, Google increased its monthly ad spend, peaking in September with over $21K and 3M impressions, mainly via YouTube.

Microsoft 365 (Office 365)

Microsoft 365 exhibited a robust presence across multiple platforms, including websites like forms.office.com, microsoft365.com, and apps such as Microsoft Word and Microsoft Teams.

• Audience Trends: Office.com and outlook.office.com saw a surge in visits, with office.com reaching over 142M monthly visits by September. True audience figures were stable, with office.com exceeding 6M monthly.

• App Engagement: Microsoft Outlook app maintained high engagement, with monthly active users above 5.8M. Microsoft Teams showed a slight increase to over 1.6M monthly users by September.

• Ad Spend & Channels: Microsoft’s monthly ad expenditures peaked in July with over $2.9K, primarily through YouTube, driving substantial impressions.

Gmail

Gmail, with its website mail.google.com and the Gmail - Email by Google app, continued to lead in user engagement.

• Audience Trends: Mail.google.com experienced a steady increase in monthly visits, surpassing 2.4B by September. The true monthly audience remained above 48M, indicating consistent user reliance.

• App Engagement: The Gmail app maintained strong user activity, with monthly active users consistently around 22M.

• Ad Spend & Channels: Gmail did not record monthly ad spend in this period, focusing instead on organic growth.

Conclusion

Q3 2024 showcased the resilience and strategic growth of leading software brands in France. Google Search, Microsoft 365, and Gmail leveraged cross-platform engagement to maintain and expand their user base. Sensor Tower's unparalleled data insights continue to provide critical visibility into these trends, offering a comprehensive understanding of cross-platform user behavior. By leveraging Sensor Tower's data, decision-makers can gain a competitive edge in understanding market dynamics and strategizing effectively for future growth.

For more insights and detailed analytics, explore our products and services.