Leading Software Brands in France: Q3 2024 Analysis

Introduction

In the ever-evolving software landscape, brands like Google Search, Gmail, and Microsoft 365 (Office 365) continue to dominate the French market. This article provides an analysis of these leading brands in Q3 2024, based on data from Sensor Tower. Our insights draw from a unique cross-referencing of web, app, and advertising data, offering an unparalleled view into cross-platform user behavior.

Google Search

Google Search maintains its stronghold in the French market, with significant web and app presence.

• Audience Trends: Over Q2 to Q3 2024, google.com consistently drew over 48M unique visitors monthly, with visits per user remaining robust. Monthly true audience numbers saw a gradual increase, reaching approximately 54M by September.

• App Engagement: The Google app showed stable growth, with monthly active users climbing to nearly 47M in September.

• Ad Spend & Channels: Monthly advertising spend spiked in September, with over $10K allocated, primarily on YouTube, leading to around 1.4M impressions.

Gmail

Gmail's presence in France is noteworthy, with its web and app platforms engaging a large audience.

• Audience Trends: mail.google.com saw fluctuations in unique visits, peaking at over 16M in September. Monthly true audience remained steady, hovering around 49M throughout the quarter.

• App Engagement: The Gmail app maintained a stable monthly user base, with active users reaching over 41M by the end of Q3.

• Ad Spend & Channels: Notably, Gmail did not engage in paid advertising during this period, focusing on organic growth.

Microsoft 365 (Office 365)

Microsoft 365 continues to be a key player, with diverse platforms catering to various user needs.

• Audience Trends: Websites like forms.office.com and microsoft365.com saw a significant rise in visits, with forms.office.com experiencing a dramatic increase to over 1.8M visits in September.

• App Engagement: Microsoft Word and Microsoft Office apps showed a resurgence, with monthly active users nearing 4.7M and 4.3M respectively by September.

• Ad Spend & Channels: Monthly ad spend peaked in July with over $3K primarily on YouTube, generating significant impressions across various channels.

Conclusion

The software market in France remains dynamic, with Google, Gmail, and Microsoft 365 leading the charge in Q3 2024. Sensor Tower's comprehensive data insights reveal the intricate dynamics of web and app engagement, offering invaluable perspectives for brands navigating this competitive landscape. For more detailed insights, explore our Web Insights and App Performance Insights offerings. These resources provide decision-makers with the tools needed to strategically position themselves in the market.