Leading Transportation Brands in France: Q3 2024 Analysis

Introduction

In the dynamic realm of transportation apps and websites, certain brands distinguish themselves through remarkable reach and influence. This article examines the data trends of leading transportation brands in France for Q3 2024, focusing on Google Maps, Waze, and Ride with Uber. Leveraging Sensor Tower's comprehensive data, we delve into user engagement across websites and apps, offering insights into audience behavior and advertising strategies.

Google Maps

Google Maps holds a commanding presence in the transportation category, both as a website and an app.

• Audience Trends: The website, maps.google.com, experienced fluctuations, with visits peaking at approximately 120K in May before stabilizing around 91K by September. The monthly deduplicated audience remained robust, consistently above 49M, primarily driven by app users.

• App Engagement: The Google Maps app saw a steady increase in monthly active users, peaking at around 8.7M in August, indicating growing reliance on mobile navigation solutions.

• Ad Spend & Channels: Notably, monthly advertising efforts surged in September, with a spend of over $26K on YouTube, generating approximately 3.6M impressions, marking a strategic focus on OTT platforms.

Waze

Waze, recognized for its community-driven navigation, demonstrated dynamic trends across its platforms.

• Audience Trends: The website, waze.com, saw a decline in visits, from over 2.3M in April to around 1.2M in September. However, the monthly deduplicated audience consistently surpassed 25M, highlighting strong app engagement.

• App Engagement: The Waze Navigation & Live Traffic app maintained a steady monthly active user base, peaking at over 8.1M in August.

• Ad Spend & Channels: Advertising was notably varied, with significant investment in July across Facebook and YouTube, totaling around $14K, achieving over 3M impressions.

Ride with Uber

Uber continues to be a dominant player in the transportation sector.

• Audience Trends: The website, uber.com, experienced high traffic, with visits exceeding 5M in June. The monthly deduplicated audience grew steadily, reaching over 5.4M by September, driven by both web and app users.

• App Engagement: The Uber - Request a ride app saw a consistent monthly active user base, peaking at around 3.8M in June.

• Ad Spend & Channels: Uber's advertising strategy was expansive, with a significant monthly spend in September of nearly $390K, generating over 101M impressions across multiple channels, particularly on YouTube and TikTok.

Conclusion

The Q3 2024 data highlights that Google Maps, Waze, and Uber continue to lead the transportation category in France, leveraging both web and app platforms to engage large audiences. Sensor Tower's unique capability to cross-reference web, app, and advertising data provides invaluable insights into these trends, offering a comprehensive view of the digital landscape. For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.