Leading Brands in GB's Advertising & Marketing Category: Q3 2024 Analysis

Introduction

The Advertising & Marketing landscape in Great Britain continues to evolve, with brands competing for digital supremacy. In Q3 2024, HubSpot, YouGov, and Fiverr emerged as leaders in this category, demonstrating impressive monthly deduplicated audience numbers across their websites and apps. This article delves into their performance, highlighting key trends and insights powered by Sensor Tower's comprehensive data offerings.

HubSpot, Inc.

HubSpot is renowned for its robust inbound marketing and sales platform, supporting businesses with tools for customer relationship management, social media marketing, and content management.

• Audience Trends: From Q2 to Q3 2024, hubspot.com experienced a notable increase in visits, peaking in July with over 35M visits. However, September saw a decline to around 31M. The monthly deduplicated audience remained above 400K throughout the quarter.

• App Engagement: The HubSpot app maintained a stable monthly active user base, hovering around 19K.

• Ad Spend & Channels: HubSpot's monthly advertising expenditure saw a reduction from over $1M in April to approximately $620K in September, with LinkedIn being the dominant channel, generating significant impressions.

YouGov

YouGov is a global public opinion and data company known for its innovative survey methodology and insights into consumer behavior.

• Audience Trends: The website's audience fluctuated, with a peak in June at nearly 8.5M visits, followed by stabilization around 5M in September. The monthly deduplicated audience remained consistent, exceeding 450K.

• App Engagement: The YouGov app peaked in June with over 54K monthly active users but declined to around 40K by September.

• Ad Spend & Channels: YouGov's monthly advertising expenditure decreased from over $210K in April to about $110K in September, with Instagram being the primary channel for impressions.

Fiverr International Limited

Fiverr is a leading online marketplace for freelance services, offering a wide range of digital services from graphic design to programming.

• Audience Trends: Fiverr.com displayed stable visit numbers, peaking in July with over 10M visits. The monthly deduplicated audience consistently exceeded 400K.

• App Engagement: The app maintained a stable monthly active user base, with active users near 100K throughout the quarter.

• Ad Spend & Channels: Fiverr's monthly advertising expenditure showed a downward trend from over $3.5M in April to approximately $1.4M in September. YouTube was a significant channel, delivering substantial impressions.

Conclusion

In Q3 2024, HubSpot, YouGov, and Fiverr demonstrated robust digital strategies, reflected in their substantial monthly deduplicated audiences across platforms. Sensor Tower's unmatched data capabilities, including Web Insights, App Performance Insights, and Pathmatics, provide critical insights into these brands' cross-platform user behaviors, underscoring their leadership in the Advertising & Marketing category. These insights offer unique advantages for decision-makers, empowering them to make data-driven strategic decisions.