Leading Brands in the Family & Parenting Shopping Category: Q3 2024 Analysis

Introduction

In the dynamic Family & Parenting Shopping category, several brands have distinguished themselves as leaders in Q3 2024. This report delves into the performance of D&D Beyond, Qustodio Technologies S.L., and Wizards of the Coast, offering insights into their strategic growth from Q2 to Q3 2024. Sensor Tower's comprehensive data insights provide a unique perspective on these brands' cross-platform user behaviors.

D&D Beyond

D&D Beyond is renowned for its robust digital ecosystem, featuring its website, dndbeyond.com, and the D&D Beyond app.

• Audience Trends: From Q2 to Q3 2024, dndbeyond.com experienced substantial growth, with monthly visits peaking at over 5M in September. The website consistently attracted a larger monthly deduplicated audience than the app, with visits exceeding 4.8M.

• App Engagement: The app's monthly active user base remained stable, with a slight increase to approximately 27K in September, indicating steady engagement among mobile users.

• Ad Spend & Channels: Monthly advertising expenditure showed a downward trend, decreasing from $197K in April to around $133K in September. The majority of monthly impressions were delivered through Facebook and Instagram, highlighting the importance of social media channels for the brand.

Qustodio Technologies S.L.

Qustodio Technologies S.L. excels with its website, qustodio.com, and the Qustodio Parental Control App.

• Audience Trends: The website experienced fluctuations, with monthly visits reaching over 300K in September. The monthly deduplicated audience increased significantly, indicating a growing interest in web-based parental control solutions.

• App Engagement: The app maintained a steady monthly active user base, with users rising to about 15K in September, reflecting consistent demand for mobile parental control.

• Ad Spend & Channels: Monthly advertising efforts ramped up, with spend peaking at $63K in July. Facebook was the dominant channel, delivering the majority of monthly impressions.

Wizards of the Coast

Wizards of the Coast has a notable presence through its website, wizards.com, and the Magic: The Gathering Companion app.

• Audience Trends: The website visits increased to over 77K in August, with a dip in September. The website consistently outperformed the app in terms of monthly deduplicated audience size.

• App Engagement: The app saw a gradual increase in monthly active users, reaching approximately 8.4K in September, indicating stable user engagement.

• Ad Spend & Channels: Monthly advertising spend surged, reaching over $553K in September. Facebook and Instagram were the primary channels, with significant monthly impressions, showcasing the brand's strong focus on social media advertising.

Conclusion

The Family & Parenting Shopping category in Q3 2024 was marked by distinct trends among leading brands. D&D Beyond, Qustodio Technologies S.L., and Wizards of the Coast showcased varied strategies and growth patterns. Sensor Tower's unparalleled data insights provided a comprehensive view of their cross-platform performance, highlighting the critical role of web and app engagement in shaping their success.

By leveraging Sensor Tower's data, decision-makers gain a strategic advantage, enabling informed investment and marketing strategies that drive growth and innovation.