Leading Generative AI Brands in the UK: Q3 2024 Insights

In Q3 2024, the Generative AI landscape in the United Kingdom showcased robust growth, with key players like ChatGPT, Google Gemini, and Adobe Acrobat & Document Cloud at the forefront. These brands have excelled in attracting substantial monthly audiences and engaging users through diverse digital channels. Sensor Tower's comprehensive data offers a unique perspective on these trends, highlighting the dynamic nature of this sector.

ChatGPT

ChatGPT stands out with its strong digital presence, anchored by its website, chatgpt.com, and the ChatGPT app.

• Audience Trends: In Q3 2024, chatgpt.com experienced a steady increase in monthly visitor numbers, growing from 6.3M unique visits in July to over 7.1M by September. The monthly true audience consistently exceeded 9.3M, reaching over 11.1M by the quarter's end.

• App Engagement: The app's monthly active user base grew impressively from 4.5M in July to over 6M in September, highlighting a strong mobile engagement trend.

• Ad Spend & Channels: Remarkably, ChatGPT did not allocate any monthly budget towards advertising, relying entirely on organic growth strategies.

Google Gemini

Google Gemini extends its reach through gemini.google.com and the Google Gemini app.

• Audience Trends: The website recorded a slight decline in monthly visits, from 5.3M unique visits in July to around 4.7M in September. Nevertheless, the monthly true audience remained robust at around 5.5M.

• App Engagement: The app's monthly active users increased significantly from 646K in July to over 1.2M by September.

• Ad Spend & Channels: Google Gemini's advertising expenditure peaked at over $720K in August, with most impressions generated through platforms like TikTok and Instagram.

Adobe Acrobat & Document Cloud

Adobe's digital footprint is anchored by acrobat.adobe.com and the Adobe Acrobat Reader: Edit PDF app.

• Audience Trends: The website maintained a steady monthly flow of traffic, with unique visits consistently above 1.1M. The monthly true audience grew slightly, nearing 8.8M by September.

• App Engagement: The app saw a stable rise in monthly active users, from 7.6M in July to approximately 7.9M in September.

• Ad Spend & Channels: Adobe's monthly advertising spend exceeded $1.5M in September, with YouTube and Instagram being key channels for delivering high impressions.

Conclusion

The Generative AI sector in the UK is characterized by dynamic growth and engagement, with each brand employing unique strategies to capture and maintain audience interest. Sensor Tower's data underscores the critical insights available through our Web Insights, App Performance Insights, and Pathmatics offerings. As these brands continue to innovate, understanding cross-platform user behavior remains essential for staying ahead in this competitive landscape. Our consolidated data empowers decision-makers with the insights needed to navigate and excel in the evolving Generative AI market.