Leading Brands in GB's Investing & Financial Management Sector in Q3 2024

Introduction

In the dynamic world of investing and financial management, some brands have emerged as leaders in Great Britain for Q3 2024. This article explores the performance and trends of three prominent brands: Trading 212 (Avus Capital Ltd.), Coinbase, Inc., and National Savings and Investments. Utilizing Sensor Tower's unparalleled data insights, we delve into their web and app presence, audience engagement, and advertising strategies.

Trading 212 (Avus Capital Ltd.)

Trading 212's digital presence includes its website, trading212.com, and the Trading 212: Stocks, ETFs, ISA app.

• Audience Trends: From Q2 to Q3 2024, trading212.com saw a fluctuating pattern in visits, with a peak in August at 13M visits. The monthly deduplicated audience remained stable above 2M, with a slight dip in September.

• App Engagement: The app experienced a steady increase in monthly active users, reaching over 630K by September, indicating strong mobile engagement.

• Ad Spend & Channels: Trading 212's monthly advertising spend varied, peaking at nearly $3.7M in April. YouTube was the dominant channel, providing the highest impressions throughout the period.

Coinbase, Inc.

Coinbase's digital footprint encompasses its website, coinbase.com, and the Coinbase: Buy BTC, ETH, SOL app.

• Audience Trends: The website's visits showed a downward trend, ending September with around 7.3M visits. The monthly deduplicated audience hovered around 1.4M by the end of Q3, reflecting a decrease in web traffic.

• App Engagement: Monthly app active users declined slightly, from over 460K in April to approximately 350K in September, suggesting a shift in user engagement.

• Ad Spend & Channels: Coinbase's monthly ad spend was minimal, with LinkedIn being the primary channel for impressions, albeit with a limited reach.

National Savings and Investments

National Savings and Investments operates through its website, nsandi.com, and the Premium Bonds prize checker app.

• Audience Trends: The website maintained consistent visits, peaking at 8M in August. The monthly deduplicated audience remained stable above 1.4M, with web-only visitors forming a significant portion.

• App Engagement: The app's monthly active users remained relatively stable, fluctuating around 280K throughout the quarter.

• Ad Spend & Channels: Monthly ad spend was concentrated in May, with Facebook and Instagram being the main channels, achieving over 21M impressions.

Conclusion

In Q3 2024, Trading 212, Coinbase, and National Savings and Investments demonstrated distinct strategies and trends in the investing and financial management sector. Sensor Tower's comprehensive data insights provide a unique lens into these brands' cross-platform user behaviors, emphasizing the critical role of both web and app engagement in their overall success.

For further insights into web and app data, explore Sensor Tower's Web Insights and App Performance Insights. Additionally, advertising data is enriched through Pathmatics, available here.