Leading Brands in GB's Music & Podcasts Category: Q3 2024 Analysis

Introduction

In the dynamic landscape of the Music & Podcasts category in Great Britain, Q3 2024 has unveiled intriguing trends among leading brands. Spotify, YouTube Music, and SoundCloud Limited continue to dominate with substantial monthly deduplicated audiences across their websites and apps. This article delves into each brand’s performance and trends, leveraging Sensor Tower’s unparalleled data insights.

Spotify

Spotify maintains a robust digital presence with its website, spotify.com, and the app, Spotify: Music and Podcasts.

• Audience Trends: From Q2 to Q3 2024, Spotify's monthly deduplicated audience remained stable, hovering around 17M to 18M. The website consistently attracted over 3.6M unique visits monthly, with an interesting uptick in September to approximately 3.9M.

• App Engagement: The app maintained a steady monthly active user base, fluctuating slightly around 17M users, indicating sustained interest in mobile streaming.

• Ad Spend & Channels: Monthly advertising expenditure saw a decline from April's $3.3M to August's $2.3M, with a slight recovery in September. Instagram and Facebook were the dominant channels, delivering substantial impressions.

YouTube Music

YouTube Music's digital footprint is marked by its site, music.youtube.com, and the YouTube Music app.

• Audience Trends: The monthly deduplicated audience showed a steady increase from 5.1M in April to 5.6M in September. The website saw a consistent rise in unique visits, peaking at around 1.2M in September.

• App Engagement: The app's monthly active user base grew from 11M to nearly 13M, reflecting strong user engagement with mobile platforms.

• Advertising: Notably, YouTube Music did not have any recorded monthly ad spend in the Music & Podcasts category during this period.

SoundCloud Limited

SoundCloud's reach extends through soundcloud.com and the SoundCloud: Discover New Songs app.

• Audience Trends: The monthly deduplicated audience was fairly stable, ranging between 4.1M and 4.4M. Unique visits to the website grew steadily, reaching over 1.8M by September.

• App Engagement: The app experienced fluctuations in monthly active users, maintaining around 5.3M to 5.5M users.

• Ad Spend & Channels: There was a notable decrease in monthly ad spend from April's $207K to September's $38K, with YouTube being a significant channel for impressions.

Conclusion

Sensor Tower’s comprehensive data insights reveal that Spotify, YouTube Music, and SoundCloud Limited continue to capture significant audience shares in the Music & Podcasts category in Great Britain. Through cross-referencing web, app, and advertising data, Sensor Tower provides critical insights into user behavior across platforms. For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings. These insights empower decision-makers with strategic advantages in the digital landscape.