Q3 2024 Travel Booking Services & Agencies in GB: A Sensor Tower Analysis

Introduction

In the bustling world of travel booking services and agencies, Q3 2024 witnessed significant activity from leading brands like Booking.com, TripAdvisor, and Jet2holidays. Using Sensor Tower’s unparalleled data insights, we delve into the performance trends of these brands, highlighting their web and app presence, audience engagement, and advertising strategies.

Booking.com

Booking.com’s digital presence thrives through its website, booking.com, and its app, Booking.com: Hotels & Travel.

• Audience Trends: The website experienced a notable uptick in visits during July and August, peaking above 200M visits in August before a decline in September. Monthly unique visits remained stable, hovering around 9M. The monthly deduplicated audience consistently stayed above 13M throughout Q3, with a slight dip in September.

• App Engagement: The app maintained a robust monthly active user base, with users peaking at over 7.9M in August before slightly dropping in September.

• Ad Spend & Channels: Booking.com’s monthly ad spend fluctuated, peaking in June at over $13M with significant impressions exceeding 1.7B. Facebook and Instagram were key channels, with consistent high impressions, while YouTube saw sporadic engagement.

TripAdvisor

TripAdvisor’s reach extends through its website, tripadvisor.com, and its app, Tripadvisor: Plan & Book Trips.

• Audience Trends: The website saw a surge in visits in August, surpassing 51M, before a decline in September. Monthly unique visits remained above 6M, with a monthly deduplicated audience slightly decreasing in September to just under 6.8M.

• App Engagement: Monthly active users on the app peaked in August at around 278K, reflecting a growing interest in mobile platforms.

• Ad Spend & Channels: TripAdvisor’s monthly ad spend saw gradual increases, with August being the highest at over $80K. Facebook and Instagram were predominant channels, with Facebook consistently delivering higher impressions.

Jet2holidays

Jet2holidays leverages its website, jet2holidays.com, and app, Jet2 - Holidays and Flights, to reach its audience.

• Audience Trends: Website visits fluctuated, with a high in September at over 51M. Monthly unique visits stayed around 4.6M to 5.6M. The monthly deduplicated audience remained stable, exceeding 6.4M in September.

• App Engagement: The app saw a steady increase in monthly active users, peaking in August at over 544K.

• Ad Spend & Channels: Jet2holidays maintained a consistent monthly ad spend, with a peak in July at over $2.5M. Facebook and Instagram were the primary channels, showing substantial engagement.

Conclusion

Q3 2024 has been a dynamic period for travel booking services and agencies in GB. Booking.com, TripAdvisor, and Jet2holidays have demonstrated strong digital strategies across web and mobile platforms. Sensor Tower’s comprehensive data insights provide a unique vantage point to observe these trends, emphasizing the critical role of cross-platform user behavior analysis. With tools like Web Insights, Pathmatics, and App Performance Insights, Sensor Tower remains unmatched in delivering detailed insights crucial for understanding market dynamics.