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In the third quarter of 2024, the delivered meal kits and specialty foods category on iOS in Turkey saw varied performance across the top five apps. Here's a closer look at their trends in downloads, revenue, and weekly active users.
Factor_ Prepared Meal Delivery experienced a consistent increase in downloads throughout the quarter, starting with 314 in early July and peaking at 561 downloads in the first week of September. Its weekly active users mirrored this upward trend, growing from 1.9K to over 2.1K by the end of September, though revenue data was not available for this period.
In contrast, Vivino: Buy the Right Wine maintained a steady download rate, with numbers fluctuating between 267 and 382 throughout the quarter. The app's revenue peaked at $1.1K in late September, with weekly active users maintaining stability, ranging from approximately 3.3K to 3.5K.
The HelloFresh: Meal Kit Delivery app showed a resurgence in downloads towards the end of the quarter, climbing from 180 in early July to 278 by the end of September. Weekly active users increased from 1.9K to over 2.2K during the same period, despite the absence of revenue data.
EveryPlate: Cooking Simplified saw a notable spike in downloads mid-quarter, with numbers jumping from a low of 10 in mid-July to 253 by late August. Weekly active users followed a similar trajectory, growing from 682 to 998 over the quarter.
Finally, Green Chef: Healthy Recipes had moderate download numbers, with a peak of 131 at the end of September. Active users increased from 265 to 382 over the quarter, although revenue figures were not provided.
This analysis, based on data from Sensor Tower, provides insights into the dynamic landscape of meal kit and specialty food apps in Turkey. For more detailed insights, visit Sensor Tower's platform.