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In the third quarter of 2024, the fashion gaming landscape on iOS in Sweden showcased dynamic shifts across various performance metrics. According to Sensor Tower data, the top 5 fashion games displayed diverse trends in weekly downloads, revenue, and active users.
Project Makeover from Magic Tavern, Inc. demonstrated a fluctuating revenue pattern, peaking at approximately $12.5K in mid-August. However, downloads saw a downward trajectory, starting at around 2.3K in early July and decreasing to just over 400 by the end of September. Active user numbers also declined from about 10K at the start of the quarter to around 6.5K.
SuitU: Fashion Avatar Dress UP by Libii HK Limited had a revenue peak of about $2.3K in mid-August, with fairly stable downloads around 400 at the beginning of the quarter, declining to 30 by the end. Active users remained relatively consistent, hovering around 3.6K throughout most of the period.
Covet Fashion: Dress Up Game by Crowdstar LLC saw its revenue peak at approximately $2.1K in early August. Downloads started at around 100 and dipped to about 23 by the quarter's end, while active users experienced a slight decline from 1K to 750.
Pocket Styler: Fashion Stars from Nordcurrent UAB showed a steady increase in revenue, reaching approximately $866 by mid-August. Downloads fluctuated, peaking at 545 at the end of July, and active users increased slightly, peaking at 978 in mid-September.
Finally, RuPaul's Drag Race Superstar by Eastside Games experienced a revenue peak of about $852 in late August. Downloads started at a modest 7 and rose to 162 in July before declining again, while active users showed a gradual increase, peaking at 336 in late July.
These insights from Sensor Tower highlight the dynamic nature of the fashion gaming market in Sweden, with varying trends across different performance metrics. For more detailed insights and data, visit Sensor Tower's platform.