State of AI Apps Report 2025 is Live!
In the third quarter of 2024, the gacha games landscape on iOS in the United Kingdom showcased interesting trends in downloads, revenue, and active users. Here's a closer look at the performance of the top 5 games in this category.
Last War:Survival from FUNFLY PTE. LTD. saw a notable increase in weekly revenue, peaking at around $311K in mid-September. Download numbers fluctuated, with a significant spike to approximately 61K in late September. Active users increased steadily, starting from about 194K at the beginning of the quarter and reaching over 316K by the end.
Whiteout Survival by Century Games Pte. Ltd. experienced consistent weekly revenue, with a peak of approximately $308K in early September. Downloads showed a downward trend overall, with a notable drop to around 23K in late September. Active users started at roughly 130K and ended the quarter at about 117K, indicating a gradual decline.
8 Ball Pool™ from Miniclip.com maintained relatively stable revenue throughout the quarter, with a peak of around $90K in late August. Weekly downloads remained consistent, averaging around 18K to 21K. Active users saw minor fluctuations, generally staying above 540K, with a slight dip to approximately 509K at the quarter's end.
Cup Heroes by Voodoo showed a gradual increase in revenue, reaching about $10.3K in mid-September. Downloads followed an upward trend, culminating at around 11K in late September. Active users also increased, from about 11K at the start of the quarter to over 24K by the end.
Zenless Zone Zero from COGNOSPHERE PTE. LTD. had a varied revenue performance, peaking at approximately $46K in early July before experiencing a decline. Download numbers started strong at around 39K but saw a significant drop to just over 1K by the end of September. Active users decreased from about 34K at the quarter's start to around 9.6K.
These insights reflect the dynamic nature of the gacha games market on iOS in the UK. For more detailed analytics and insights, visit Sensor Tower.