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During the third quarter of 2024, the performance of Hasbro games on the iOS platform in the United States showcased diverse trends in terms of downloads, revenue, and weekly active users. Data collected by Sensor Tower provides a clear picture of these dynamics.
MONOPOLY GO! from Scopely, Inc. experienced significant fluctuations in revenue, peaking at approximately $20.2M in early July and late July, while the quarter ended with a dip to $10.7M. Downloads started strong at around 317K, gradually declining to 170K by the end of September. Weekly active users mirrored this trend, starting at 811K and decreasing to 628K.
Scrabble® GO - New Word Game, also from Scopely, Inc., maintained a relatively stable revenue pattern, hovering around $65K to $73K throughout the quarter. Downloads saw a decline from 23K in early July to 16K by the end of September. Weekly active users showed a slight decrease from 140K to 127K.
The World of Peppa Pig: Kids Games by Find Your Fun generated steady revenue, peaking at $90K in late July before stabilizing around $66K by the end of the quarter. Downloads peaked at 25K in late July but dropped to 16K by the end of September. The weekly active users started at 54K and slightly decreased to 52K.
In Yahtzee® with Buddies Dice, revenue remained consistent, ranging between $630K and $769K, with minor fluctuations. Downloads declined from 16K to 11K over the quarter. Weekly active users exhibited stability, remaining around 157K to 168K throughout the period.
Finally, Magic: The Gathering Arena by Wizards of the Coast showed a peak in revenue at $486K in late July, followed by a dip to $178K in early September, ending at $223K. Downloads remained relatively stable, ranging from 11K to 15K. Weekly active users increased slightly, starting at 58K and ending at 63K.
These insights from Sensor Tower highlight the varied performance of Hasbro games on iOS in the US during Q3 2024. For more detailed analytics and insights, Sensor Tower offers comprehensive data and analysis.