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In the third quarter of 2024, the top five insurance apps on iOS in the United Kingdom showcased varied performance trends in terms of downloads and active users. This analysis is based on data from Sensor Tower.
Hastings Direct Insurance maintained a consistent download trend throughout the quarter, with weekly downloads starting at approximately 15.7K and peaking at around 18.4K towards the end of September. Its weekly active users demonstrated a gradual increase, starting from 44.6K in early July and reaching 50.6K by the end of the quarter.
Admiral Insurance saw a steady download pattern, beginning the quarter with about 11.6K downloads per week and ending with 12.3K. The app's active user base fluctuated slightly but remained robust, starting at 76.8K and closing at 79.4K.
Cuvva experienced an upward trend in downloads mid-quarter, reaching a high of 11.7K in late July before stabilizing around 10K towards the end of September. Active users increased from 20.9K to 22.6K throughout the quarter, indicating a growing user engagement.
MyAviva showed a consistent increase in downloads, starting at 7.1K and peaking at 9.2K in late September. The active user count exhibited a similar upward trend, beginning at 20.1K and ending at 22.7K.
DriveScore - Save on Insurance displayed fluctuating download numbers, with a significant spike to 9.2K in mid-August, before settling around 2.7K by the end of September. Unfortunately, data on active users was not available for this app.
These insights provide a snapshot of the competitive landscape among insurance apps in the UK. For more detailed analyses and future trends, visit Sensor Tower.