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AI Insights · Timothy · October 2024

Top 5 Personal Finance Apps on iOS in Nigeria: Q3 2024

A review of the performance of the top personal finance apps in Nigeria for Q3 2024, highlighting trends in downloads and active users.

Top 5 Personal Finance Apps on iOS in Nigeria: Q3 2024

In the third quarter of 2024, the top personal finance budgeting and planning applications on iOS in Nigeria showcased varied performance trends. The data, sourced from Sensor Tower, provides insights into downloads and active user engagement, offering a snapshot of how these apps fared during this period.

CashTrails+: Personal Finance by Vasyl Smyrnov maintained a consistent presence in the Nigerian market. Weekly downloads ranged from approximately 966 to 1.3K, with an observable decline toward the end of the quarter. Active user numbers fluctuated slightly, starting at around 24.3K and gradually decreasing to 23.1K by the end of September.

Easy Money !, developed by Jennifer Hill, experienced a varied trend in weekly downloads. Starting at 991 downloads in early July, the app saw a dip mid-quarter but gained momentum toward the end, reaching 846 downloads in the last week of September.

Real Loan Interest Manual showed a similar pattern in its download statistics, beginning with 769 downloads in the first week of July and concluding with 797 downloads by the end of the quarter. This app maintained a steady, albeit modest, presence in the market.

The Budget App - Spending Tracker by LightByte Co., Ltd. demonstrated a slight increase in user engagement. Weekly downloads fluctuated, peaking at 752 in late September. The app's active user base saw a notable increase from 3.2K to nearly 4K throughout the quarter. Revenue, however, remained negligible, highlighting its focus on user acquisition over monetization.

Lastly, Page Financials, provided by Page International Financial Services Limited, recorded a stable download pattern, with numbers ranging from 411 to 714 weekly downloads. Despite the steady download rate, active user data was not available for this period.

These insights into the Nigerian personal finance app market for Q3 2024 provide a comprehensive understanding of user preferences and app performance. For more detailed analytics and trends, Sensor Tower offers extensive data and insights.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2024