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In the third quarter of 2024, the sports app landscape in Ghana on the iOS platform showcased intriguing trends, as revealed by data from Sensor Tower. Here's a closer look at the top-performing sports apps in terms of downloads, revenue, and active users.
SportyBet - Sports Betting saw a fluctuating pattern in weekly downloads, with numbers rising from 7.4K at the beginning of July to a peak of 15.3K in mid-August, before settling at around 9.6K by the end of September. The app maintained a strong presence with weekly active users growing from 31.4K to 37.5K over the quarter.
Flashscore - Live scores experienced relatively stable downloads, starting the quarter at 5.4K, with a noticeable increase to 7.6K in mid-August, and ending September at 4.7K. Weekly active users remained robust, fluctuating around 120K, with a peak of 133K in early September.
Sofascore - Live sports scores showed a steady climb in weekly downloads, beginning at 1.8K in early July and reaching a significant high of 12.2K by mid-September. Active users saw a corresponding increase, rising from 29.3K to 37.6K throughout the quarter. Revenue, although modest, peaked at $5 in mid-September.
Hola Football demonstrated a dramatic surge in downloads, particularly in late July, where it spiked to 17.6K, following a gradual start in early July with 2.5K downloads.
Lastly, 1xBet: Sports betting reported a consistent increase in downloads, starting at 2K and ending the quarter at 3.5K. Active user engagement was strong, with numbers climbing steadily from 38.7K to 44.3K by the end of September.
These insights underscore the dynamic nature of the sports app market in Ghana and highlight the varied performance metrics across different applications. For a deeper dive into these trends, more detailed insights are available on Sensor Tower.