Top 5 Apparel Apps in Europe Q3 2024: Performance Overview

In the third quarter of 2024, the top apparel apps in Europe showed varied performance in terms of downloads and active users, according to Sensor Tower's unified platform data.

SHEIN - Shopping Online saw a strong quarter with downloads starting at 1.2M in early July and peaking at 1.5M by mid-August. Weekly active users remained robust, fluctuating slightly from 30.4M in July to 30.1M by the end of September.

Zalando – Online fashion experienced a consistent increase in downloads, beginning the quarter at 262K and rising to 329K by the end of September. Active user numbers showed a slight decline initially but recovered to 5.97M by the quarter's close.

H&M - we love fashion displayed a notable growth in downloads, starting at 195K and reaching 252K by late September. Weekly active users increased steadily throughout the quarter, culminating at approximately 5M.

ZARA maintained a stable download rate, with numbers climbing from 207K in early July to 238K by the end of the quarter. The active user base also showed a positive trend, rising from 2.15M to 2.17M over the same period.

Nike: Shoes, Apparel, Stories began the quarter with 166K downloads, peaking at 209K in late August, before settling at 176K by September's end. Active users demonstrated a fluctuating pattern but concluded the quarter at roughly 2.27M.

These insights, derived from Sensor Tower's comprehensive data, highlight the dynamic landscape of apparel apps in Europe during Q3 2024. For more detailed analytics, visit Sensor Tower's platform.