Top Beauty Retail Apps in Colombia: Q3 2024 Performance

During the third quarter of 2024, the beauty retail sector in Colombia saw varied performances among its top apps, according to data from Sensor Tower. Here's a closer look at the trends for the leading applications.

Natura Latam from Natura &Co saw a notable increase in weekly downloads, beginning with 7.4K in early July and peaking at 25.8K in the week of August 19. This growth was mirrored in its active user base, which started at 12.5K and climbed to 41.5K by the end of September.

Almacén Sandra experienced a more fluctuating download rate, beginning the quarter with 4.8K downloads. This figure saw a decline towards the end of the quarter, settling at approximately 1.6K weekly downloads.

Oriflame maintained a consistent download trend throughout the quarter, with figures ranging from 0.8K to 1.9K. The app's active users increased steadily, starting at 3.9K and reaching 6.6K by the end of September.

HiBeauty demonstrated modest growth in downloads, beginning with negligible numbers in July but achieving a peak of 2.1K in early August. However, this number gradually decreased, ending the quarter with 0.9K downloads.

Pixi Beauty saw a steady performance with weekly downloads ranging from 0.4K to 0.9K throughout the quarter, indicating a stable user interest.

These insights are just a glimpse into the beauty retail app market in Colombia. For a more detailed analysis, visit Sensor Tower for comprehensive data and trends.