Top 5 Beauty Retail Apps in Italy Q3 2024: Unified Platform Performance

The third quarter of 2024 saw notable movements in the performance of the top beauty retail applications in Italy. Here’s a closer look at how these apps fared in terms of downloads and active user engagement, based on data from Sensor Tower.

SEPHORA - Maquillage, Parfum experienced fluctuations in weekly downloads, starting strong with about 60K downloads in early July, gradually declining to around 23.6K by the end of September. Active users showed a similar trend, beginning at approximately 182K and decreasing to about 130K towards the quarter's end.

Mein dm maintained a steady download pattern, averaging around 11K to 17K weekly downloads, peaking mid-September. Active users exhibited a growth trend, increasing from approximately 66K to nearly 75K during the quarter.

Notino: profumi e cosmetici saw a significant spike in downloads at the end of September, reaching approximately 16.7K, up from an initial 25.7K in July. Its active user base demonstrated a steady rise, starting at around 90.8K and closing the quarter at roughly 81.6K.

Douglas - Parfüm & Kosmetik observed consistent weekly downloads, fluctuating between 5K and 6.7K. Active users remained relatively stable, hovering around 43K to 48K throughout the quarter.

Finally, DocPeter faced a downward trend in downloads, starting at about 9.5K and dwindling to approximately 1.7K by September's end. Unfortunately, active user data was not available for this period.

These insights reveal the dynamic nature of the beauty retail app market in Italy, with varying trends in user engagement and downloads. For more detailed insights and data, visit Sensor Tower.