Top 5 Casual Games Performance in the UK, Q3 2024

In the third quarter of 2024, the casual games category in the United Kingdom showcased notable trends across the top five applications, as reported by Sensor Tower. Here's a closer look at their performance metrics:

Offline Games - No Wifi Games, from Moreno Maio, saw a significant surge in weekly downloads, peaking at approximately 184.5K in mid-July. However, downloads gradually declined through the quarter to around 74.7K by the end of September. Weekly revenue experienced a consistent rise early in the quarter, reaching about $2.6K by the end of July, before stabilizing around $2.5K towards the end of September. The game maintained a strong base of weekly active users, starting at 365.8K and growing steadily to nearly 699K by the quarter’s end.

MONOPOLY GO!, developed by Scopely, Inc., achieved impressive weekly revenues, consistently surpassing $1M, with a peak of approximately $1.5M in early September. Weekly downloads fluctuated, reaching a high of 74.2K in mid-August, while weekly active users slightly declined from about 197.5K to 170.5K over the quarter.

Township, by Playrix, displayed a steady increase in weekly revenue, culminating at around $437K in late September. Downloads showed a positive trend, climbing from 42.5K in early July to about 61.7K at the end of the quarter. Despite some fluctuations, the game maintained a robust weekly active user base, beginning at 208.3K and ending slightly lower at 187.1K.

ReelShort - Short Movie & TV, from NewLeaf Publishing, experienced varied weekly downloads, with a notable peak of 115.4K in late July. Revenue figures showed a peak of $237K in early August, before stabilizing around $195K by September's close. Weekly active users rose significantly in late July, reaching 230.4K, before settling around 156.5K by the end of the quarter.

Royal Match, published by Dream Games, generated consistent weekly revenue, peaking at approximately $1.1M in late September. Downloads were steady, hitting a high of 50.8K in mid-August. The game maintained a strong active user base, starting at 849.8K and closing the quarter at 868.3K.

These insights illustrate the dynamic landscape of the casual gaming market in the UK, with varying trends in user engagement and monetization strategies. For more detailed analytics and insights, visit Sensor Tower.