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In the third quarter of 2024, Ziraat Mobil showcased a steady performance in the Turkish consumer finance app sector. Downloads climbed to approximately 212K in early September, while weekly active users fluctuated, peaking at around 12M towards the end of the quarter.
Garanti BBVA Mobile saw a consistent increase in downloads, reaching about 148K by the end of September. The app's weekly active users also demonstrated resilience, maintaining figures around 9.7M despite minor fluctuations throughout the quarter.
The Akbank app experienced a notable rise in downloads, culminating at approximately 129K in the last week of September. Its weekly active user base grew steadily, ending the quarter with around 6.2M users.
Yapı Kredi Mobile - SuperApp observed a steady increase in downloads, with figures reaching about 109K by the end of the period. The active user count displayed a similar upward trend, peaking at approximately 8M in the final week of September.
Lastly, İşCep maintained a consistent download rate, hitting nearly 93K at the quarter's close. The app's weekly active users showed positive growth, rounding off the quarter with close to 5.9M users.
These insights, derived from Sensor Tower data, provide a comprehensive view of the competitive landscape and user engagement trends in Turkey's consumer finance app market. For more detailed analytics and insights, visit Sensor Tower's platform.