Top 5 Consumer Finance Apps in Uruguay Q3 2024 Performance

In Q3 2024, the consumer finance app landscape in Uruguay showcased notable trends across the top five applications: eBROU, Movil Plus, OCA, Itaú UY, and BBVA Uruguay. Here’s a closer look at their performance metrics, based on data from Sensor Tower.

eBROU maintained a solid presence with weekly downloads fluctuating between 4.8K and 6.9K. The app saw a peak at the beginning of September with 6.9K downloads. Its active user base remained stable, averaging around 41K to 42K weekly, with a slight uptick towards the end of the quarter.

Movil Plus experienced a significant surge in downloads, particularly in mid-August, reaching as high as 9.4K in a single week. This growth was reflected in its active users, which increased from approximately 30.6K to 34.7K by the quarter's end.

OCA showed a consistent pattern in downloads, ranging from 2.5K to 3.2K weekly. Active users fluctuated slightly, maintaining a range around 29K to 31K throughout the quarter, indicating a steady user engagement.

Itaú UY observed a gradual increase in downloads over the quarter, peaking at 2.7K in early September. Active users also showed a positive trend, starting at 26.4K and reaching up to 29.4K by early August.

Lastly, BBVA Uruguay maintained a consistent download rate, with figures ranging from 1.3K to 2K. Although specific active user data was not available, the steady download rate suggests ongoing user interest.

For more detailed insights into app performance and market trends, visit Sensor Tower.