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In the third quarter of 2024, South Africa's top dining and restaurant apps showcased interesting trends in downloads and active users, providing insights into consumer preferences and app engagement within the region. Here’s a closer look at the performance of the leading apps in this category.
McDonald’s - Non-US showed a significant upswing in weekly downloads, starting at around 23.7K in early July and experiencing a peak of approximately 38.2K in mid-August. Active users also followed a positive trajectory, increasing from around 112.7K to a high of 129.2K by late September.
KFC South Africa saw fluctuating weekly downloads, beginning at 24K, dipping to 18.3K by early September, and then rebounding to 27.1K towards the end of the quarter. Active users showcased a varying pattern, peaking at 233.2K initially and closing the quarter at 207.2K.
Debonairs Pizza South Africa experienced a steady download rate, starting at 19.8K in the first week of July and reaching a peak of 20.8K in late September. Active users remained relatively stable, with slight fluctuations, maintaining a range from 60.2K to 58.6K over the quarter.
Spur Family Club downloads varied throughout the quarter, starting at 20.6K, dipping to 13.8K in mid-September, and then rising to 18.5K by the end of the period. The active user base showed resilience, growing from 98.7K to a peak of 103.8K in late September.
Steers South Africa displayed a consistent download pattern, beginning at 6.4K and rising to 9.9K by the end of the quarter. Active user figures remained stable, fluctuating between 18.1K and 20.8K over the three months.
These trends reflect the dynamic nature of the dining and restaurant app market in South Africa. For more detailed insights and analysis, visit Sensor Tower for comprehensive data on app performance.