State of AI Apps Report 2025 is Live!
In the third quarter of 2024, the top drawing and coloring apps in the United Kingdom showed varied performance trends across downloads, revenue, and active users. This analysis is based on data from Sensor Tower, where more detailed insights can be found.
Color Pop AI - Coloring Book from MWM saw a notable rise in weekly revenue, peaking at approximately $10K in mid-August and maintaining strong figures into September. Downloads reached their highest in early August with 26K, followed by a gradual decline to 9.6K by the end of September. Active users started at 68K, increased to 87K in early August, and then decreased to 64K by the quarter's close.
Happy Color by Numbers Game by X-Flow experienced relatively stable weekly revenue, peaking at $1.8K in early August. Downloads fluctuated, beginning at 16.9K and ending at 12.5K. The app maintained a robust active user base, starting at 297K and ending the quarter at 275K.
Eye Color Mix from Crazy Labs did not generate revenue during this period. However, downloads surged from 3K in mid-July to 24K by mid-August, before declining to 12.9K by the end of September. Active users grew from 2.4K to 39.5K, indicating increased engagement over the quarter.
Pixel Art - Color by Number by Easybrain Ltd saw weekly revenue remain steady, with a slight increase to $2.7K in late September. Downloads reached a peak of 16.9K in late July, then decreased to 11K by the end of the quarter. Active users started strong at 160K, dipped mid-quarter, and ended at 127K.
Finally, Paint by Number Coloring Game from Oakever Games showed consistent revenue growth, peaking at $2.6K at the end of September. Downloads increased from 5.3K in early July to 12.9K by the end of September. Active users rose from 47.7K to 85.2K, reflecting a growing user engagement throughout the quarter.
For a deeper dive into the performance of these apps, more detailed data is available through Sensor Tower.