Top 5 Entertainment Apps Performance in Brazil Q3 2024

In the third quarter of 2024, Brazil's entertainment app market saw diverse trends among the top five applications on a unified platform, as revealed by Sensor Tower data.

Globoplay: Novelas, séries e + from GLOBO COM. E PART. S/A showed a mixed performance. Weekly revenue fluctuated, peaking at approximately $783K in mid-July before declining to $521K by the end of September. Downloads decreased overall, starting at 387K in early July and ending at 220K in late September. However, active users remained relatively strong, with a slight dip from 7.2M in early July to 5.8M by the end of the quarter.

Disney+ maintained a consistent performance throughout the quarter. Revenue rose to a high of $569K in late September, while downloads displayed a downward trend from 332K to 178K. Active users fluctuated, reaching a peak of 3.5M in late September.

Max: Stream HBO, TV, & Movies from WarnerMedia Global Digital Services, LLC experienced a steady decline in downloads, from 433K in early July to 213K by the end of September. Revenue saw a similar trend, starting at $397K and ending at $300K. However, active users increased slightly, reaching 6.8M at the end of September.

Crunchyroll, published by Crunchyroll, LLC, had a stable revenue stream, ranging from $151K to $158K. Downloads decreased significantly from 243K at the start of the quarter to 120K by the end. Active users also saw a decline, from 1.8M to 1.6M.

Amazon Prime Video showed growth in revenue, climbing from $94K to $143K by the end of the quarter. Downloads were volatile, peaking at 434K in late July before stabilizing around 181K in late September. Active users showed a slight decrease, ending the quarter at 2.4M.

These trends highlight the competitive landscape of entertainment apps in Brazil, with each app showing unique patterns in user engagement and monetization. For more detailed insights, visit Sensor Tower.