Top 5 Entertainment Apps in Ghana: Q3 2024 Performance Insights

In the third quarter of 2024, the entertainment app landscape in Ghana saw dynamic shifts across key metrics. This analysis delves into the performance of the top five entertainment applications on the unified platform, based on data from Sensor Tower.

TikTok from TikTok Ltd. demonstrated strong engagement with its user base. Weekly revenue experienced a steady increase, peaking at around $6.3K by the end of September. Download trends showed fluctuations, with a high of approximately 228.6K in early August, followed by a dip to 117K mid-September before rebounding to 156K by the end of the quarter. The app maintained a robust active user base, consistently engaging over 4.6M users weekly, with a peak of 5.1M in mid-August.

DramaBox - Stream Drama Shorts by STORYMATRIX PTE. LTD. saw a gradual decline in weekly revenue from $2.4K at the beginning of the quarter to $1.5K by the end. Downloads fluctuated, reaching a quarter-high of 14K in mid-August, while weekly active users increased from 39.1K to a peak of 52.7K in the last week of September.

ReelShort - Short Movie & TV from NewLeaf Publishing showed a modest increase in revenue, closing the quarter at approximately $1.1K. Downloads were initially low but surged to over 9.6K in the final weeks of September. The active user base followed a similar trajectory, rising from 18.3K at the start to 18.9K by the end of the quarter.

Amazon Prime Video by AMZN Mobile LLC experienced steady weekly revenues, fluctuating around the $800 mark. Downloads remained relatively stable, averaging around 1.6K weekly, while active users hovered consistently around 5.6K throughout the quarter.

ShortMax - Watch Dramas & Show exhibited varying trends in its performance metrics. Revenue began at $595 and peaked at $1.1K in mid-July before stabilizing around the $600 range. Downloads saw a significant spike to 27.9K in early July before stabilizing. The active user count showed a positive trend, increasing from 27.8K to 40.6K by the end of September.

These insights highlight the evolving preferences and engagement patterns of users in Ghana's entertainment app market. For more detailed analytics and insights, visit Sensor Tower.