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During the third quarter of 2024, the Film & Television app landscape in Turkey on a unified platform showed diverse trends, with tabii leading the charge. The app saw a significant boost in weekly revenue, culminating in approximately $84K in mid-September. Weekly downloads surged notably, peaking at around 410K in early July, while its active user base also experienced fluctuations, ending the quarter with nearly 1.4M users.
Netflix maintained a stable performance in terms of revenue, consistently generating around $13K weekly by the end of September. The download numbers remained relatively steady, with a slight decrease towards the end of the quarter, reaching about 62K. Active users showed a gradual decline, from 2.7M in early July to about 2.2M by the quarter's end.
BluTV experienced consistent weekly revenue, hovering around $2K throughout the quarter. Downloads initially showed strength with numbers over 74K but gradually decreased to around 37K by the end of September. The active user count followed a similar pattern, peaking in early August at about 378K and then tapering off to approximately 320K.
For Amazon Prime Video, the revenue remained modest, fluctuating slightly around the $80 mark. Downloads demonstrated a varied trajectory, reaching their highest at about 63K in early September. Active users maintained a fairly consistent presence, averaging around 118K.
DilediğinYerde showed a varied performance across the quarter. Revenue saw a spike in early August, reaching approximately $9K. Downloads peaked twice, first in early August with about 85K and again in mid-September at 119K. Active users fluctuated, peaking at 464K in mid-September before settling at around 411K by the end of the quarter.
These insights are based on data provided by Sensor Tower, offering a detailed look into the app trends within Turkey's Film & Television sector for Q3 2024. For more comprehensive analytics, visit Sensor Tower's platform.