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AI INSIGHTS · TIMOTHY · OCTOBER 2024
Top 5 Finance Apps Performance on Unified Platform in Brazil, Q3 2024
Explore the performance trends of the top finance apps in Brazil during Q3 2024, with insights into downloads and active user metrics.
In the third quarter of 2024, the finance app sector in Brazil displayed notable trends across the top five applications, as reported by Sensor Tower. These apps, available on both iOS and Android platforms, showed varying patterns in terms of weekly downloads and active user engagement.
Nubank: Conta, Cartão e mais started the quarter with weekly downloads of approximately 682K, peaking in mid-July at nearly 896K. However, it experienced a gradual decline towards the end of September, closing the quarter with around 556K downloads. The app maintained a high level of weekly active users, starting at about 53.4M in early July and ending at approximately 55.2M by the quarter's close.
PicPay: Conta, Cartão e Pix saw a relatively stable trend in downloads, beginning at 395K and slightly decreasing to 351K by the end of September. The app’s weekly active users fluctuated modestly, starting at 13.3M and reaching a peak of 13.5M in the last week of the quarter.
The FGTS app witnessed a gradual increase in downloads, starting from 304K in early July and peaking at around 418K in mid-August before tapering off to 302K by the end of September. Weekly active users exhibited a peak in early August with approximately 6.1M, later decreasing to about 5M by the quarter's end.
For Mercado Pago: cuenta digital, downloads began at around 332K, reaching a high of 393K in early September, before slightly declining to 341K by the end of the quarter. The app’s active users increased steadily, starting at 11.7M and closing the quarter at 12.6M, indicating growing user engagement.
Lastly, Inter&Co: Financial APP started with 302K downloads in early July, reaching a peak of 401K by late July, and ended the quarter with 291K downloads. Weekly active users showed an initial rise from 13.3M to 14.2M by late July, followed by slight fluctuations, ending at 13.7M in late September.
These insights from Sensor Tower highlight the dynamic nature of the finance app market in Brazil during Q3 2024. For more detailed analytics and trends, visit Sensor Tower's platform for comprehensive data.
