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In the third quarter of 2024, the News and Magazines category in Kenya saw varied performance across the top five apps, evaluated through Sensor Tower's data on a unified platform.
Citizen Digital by Royal Media Services maintained a strong presence with weekly downloads starting at approximately 27.1K in early July and experiencing a decline to about 12.5K in mid-September. However, it rebounded to 21.8K by the end of the quarter. Weekly active users showed resilience, fluctuating around the 150K mark, with a notable increase to 156.3K at the quarter's close.
Breaking News - Live Headlines from YING LIANG HK LIMITED started with downloads of 21.2K, decreased to 6.5K by late July, and then climbed back to 21.4K by the end of September. Active users consistently grew from 39.6K to a peak of 67.5K, showcasing increasing engagement over the quarter.
Opera News: breaking & local exhibited a stable download pattern, starting at 11.5K and maintaining a steady rate between 9K and 10K towards the end of the quarter. The app's active user base remained robust, averaging around 210K, with minor fluctuations.
Mozzart Sport Kenya saw a gradual increase in weekly downloads from 4.6K in early July to 8.9K by the end of September. The active user count reflected a similar upward trend, rising from 75K to 87.2K, indicating growing interest.
Kenya Breaking News experienced a volatile download trajectory, with a significant drop from 13.3K to 1.7K by late July, before a modest recovery to 3.7K in late September. Despite these fluctuations, active users remained relatively stable, averaging around 110K, with some increase towards the end of the quarter.
These insights into the performance of Kenya's top News and Magazines apps in Q3 2024 underscore the dynamic nature of app engagement and usage trends, with more detailed analytics available through Sensor Tower.