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In the third quarter of 2024, the performance of Russia's top news applications on a unified platform showcased diverse trends in user engagement and monetization, according to data from Sensor Tower.
РБК Новости saw its weekly revenue peak at $4.6K in late July before experiencing a significant drop to nearly zero by mid-August, eventually reaching a minimal $11 by the end of September. The app's weekly downloads fluctuated, starting at 1.1K and declining to a low of 351 in mid-September, with a slight recovery to 785 by the end of the quarter. Meanwhile, weekly active users decreased steadily from around 15.8K in early July to 12.6K by the end of September.
Ведомости — vedomosti exhibited a gradual rise in weekly revenue, starting at $282 and climbing to $682 by the end of the quarter. Weekly downloads remained relatively stable, with a minor increase from 126 in early July to 149 by the end of September. The app's active user base showed a slight upward trend, growing from 231 to 268 over the quarter.
For Medium: Read & Write Stories, revenue fluctuated moderately, peaking at $830 in early September. Downloads were inconsistent, with a high of 405 in mid-July and a low of 249 at the end of July, before stabilizing around the 300s. Active users remained relatively stable, hovering around the 4.9K mark throughout the quarter.
The Economist - News, Podcasts experienced a revenue peak of $699 in late August, with a consistent pattern of fluctuations throughout the quarter. Downloads ranged from 92 to 147, with no significant surges or drops. The active user count remained steady, averaging around 500.
Finally, The Wall Street Journal showed a gradual increase in revenue, with a notable peak of $527 in mid-August. Downloads remained modest, fluctuating between 62 and 93. The active user base was stable, with slight growth from 379 to 412 by the end of September.
These insights, drawn from Sensor Tower's comprehensive analysis, provide a snapshot of the dynamic landscape of news applications in Russia during Q3 2024. For more detailed insights and data, Sensor Tower remains a valuable resource.