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AI Insights · Timothy · October 2024
Top 5 Personal Finance Apps in Brazil Q3 2024
Explore the performance trends of the leading personal finance apps in Brazil during Q3 2024, with insights on downloads, revenue, and active users.
During the third quarter of 2024, the personal finance budgeting and planning app market in Brazil showcased a range of performance trends. Here, we delve into the weekly statistics for the top five apps in this category, with data provided by Sensor Tower.
Mobills - Budget Planner from Toro Investimentos Ltda. saw its weekly revenue fluctuate, starting at approximately $25.4K in early July and peaking at around $34.9K in early September. Its weekly downloads showed a downward trend initially, moving from around 25K at the start of the quarter to approximately 20.3K by the end of September. Meanwhile, the app maintained a stable base of weekly active users, ranging from about 115K to 112K.
Organizze Budget Planner experienced a gradual increase in weekly revenue, reaching a high of nearly $12.2K by the end of September. Downloads decreased over the quarter, from approximately 8.8K to 5.6K. Its weekly active users also showed a slight decline, starting at around 47K and ending at about 41.4K.
Splitwise from Splitwise, Inc. demonstrated a stable revenue pattern, closing the quarter at roughly $5.4K. Downloads remained consistent, averaging around 5K weekly, while active users hovered around 23K throughout the quarter.
Minhas Finanças | Pessoais showed a stable revenue trend, with figures ranging from $3.3K to $4.5K. Downloads saw a peak of approximately 8.1K in early September before settling at around 7.5K by the end of the quarter. Active users remained steady, fluctuating between 53K and 62K during these months.
Lastly, Despezzas: controle financeiro recorded an upward trend in revenue, closing September at approximately $7.7K. Downloads were variable, with a noticeable spike to about 9.6K in late September. Unfortunately, data for weekly active users was not available for this app.
These insights reveal the dynamic nature of the personal finance app market in Brazil, with varying trends across different metrics. For more comprehensive insights and data, readers are encouraged to refer to Sensor Tower.
