Top 5 Personal Finance Apps in Kenya, Q3 2024: Unified Platform Insights

In the third quarter of 2024, the personal finance budgeting and planning app category in Kenya showed diverse trends across the top five applications, according to data from Sensor Tower. These apps, available on a unified platform encompassing both iOS and Android, demonstrated varying degrees of user engagement and download patterns.

Ocean plus - save money by OCEAN PLUS DEV maintained a consistent download trend, beginning the quarter with approximately 11K weekly downloads. Although there was a slight dip in mid-August, downloads peaked again at 11.3K by early September. The app's weekly active users gradually increased from around 70K in early July to over 84K by the end of September.

For Hustler Pesa by Nicanor Techs, download numbers fluctuated throughout the quarter. Starting with about 4K downloads in early July, the app saw a significant drop by early August, hitting a low of 469. However, it rebounded towards the end of the quarter, reaching nearly 6K downloads in the last week of September.

MKOPO CHAPCHAP by MYSTIC experienced a dramatic increase in downloads mid-July, peaking at over 7.5K in the week of July 22. After this peak, downloads varied, concluding the quarter with a modest 834 downloads.

Money Tracker Expense Tracker from Gulooloo Tech Co., Ltd. saw a consistent upward trend in downloads, starting at 263 in early July and climbing to nearly 3.8K by the end of September. The app's revenue remained minimal, with a slight increase to $4 in the last week of September. Weekly active users mirrored the download growth, increasing from 861 to over 4.1K throughout the quarter.

Lastly, Bear Loan Calculator by Bear16 showed steady growth in downloads, beginning with 575 in early July and rising to 1.2K by the end of the quarter. The app's active users also increased from approximately 4.4K to 7.5K, indicating a solid user retention rate.

These insights highlight the dynamic nature of personal finance apps in Kenya, with varying trends in user engagement and downloads. For more detailed data and analysis, you can explore further insights on Sensor Tower.