Top 5 Shopping Apps in Africa: Q3 2024 Overview

During the third quarter of 2024, the top shopping applications in Africa demonstrated diverse patterns in terms of downloads and active user engagement, as reported by Sensor Tower.

Temu: Shop Like a Billionaire showed a dynamic trend in weekly downloads, starting at approximately 602K in early July and peaking at around 634K by the end of September. The app maintained a consistent weekly active user base, beginning the quarter with about 1.2M users and ending with nearly 2.3M users, indicating a strong growth trajectory.

Alibaba.com experienced a steady increase in weekly downloads, reaching a high of approximately 297K downloads in the first week of September before slightly declining to 223K by the end of the month. The active user numbers remained robust throughout the quarter, fluctuating around 4.4M users.

SHEIN - Shopping Online saw its weekly downloads rise from 214K in early July to a peak of 295K in late August, before stabilizing around 260K towards the end of September. The app's active user base was consistent, hovering around 2.4M users by the quarter's end.

Amazon Shopping reported a modest increase in weekly downloads, starting at 179K and reaching 220K by the end of September. Its weekly revenue showed minor fluctuations, with peaks at approximately $3K in mid-July and a slight dip to $2.1K in early September. Active users grew steadily from 2.7M to over 3.1M by the quarter's close.

Jumia Online Shopping had a variable trend in downloads, starting at 153K and ending at 145K by the end of September. Active users showed a decline over the quarter, beginning at 1.7M and decreasing to 1.6M users.

For further insights and detailed analytics, Sensor Tower provides comprehensive data on these trends.