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The third quarter of 2024 has seen notable activity within the social networking app sector in Australia. Data from Sensor Tower reveals significant trends for the top five apps on the unified platform, encompassing both iOS and Android users.
Threads exhibited a strong increase in downloads, starting at approximately 66.8K in early July and peaking at around 119K by mid-September. Weekly active users for Threads also rose, beginning the quarter at about 1.8M and reaching over 2M by the end of September.
WhatsApp Messenger maintained a steady download rate throughout the quarter, with numbers fluctuating between 52K and 78K. Its weekly active users consistently hovered around 7.3M, indicating stable user engagement.
Facebook demonstrated a modest upward trend in revenue, beginning at approximately $45K weekly and closing the quarter at over $61K. Downloads varied slightly, with a peak of around 54K in early August, while weekly active users remained relatively stable, averaging around 18.5M.
Telegram Messenger showed a notable spike in revenue, especially in the week of August 19, when it reached approximately $55K. Downloads peaked at about 36.7K in late August, while active users saw a slight decline over the quarter, ending at around 624K.
Life360: Find Friends & Family experienced a gradual increase in revenue, reaching approximately $108K by the end of September. Downloads showed a mild fluctuation, peaking at 32.4K in late August. Active users grew steadily, rising from 1.05M to over 1.23M throughout the quarter.
These trends underscore the dynamic nature of the social networking app landscape in Australia. For more detailed insights and data, visit Sensor Tower.