Top 5 Social Networking Apps Performance in Kenya for Q3 2024

In the third quarter of 2024, the social networking app landscape in Kenya showcased notable trends across the top five platforms on a unified basis. Here, we highlight the key performance metrics of these apps, as reported by Sensor Tower.

WhatsApp Messenger from WhatsApp Inc. saw a consistent pattern in weekly revenue, hovering around $5 to $8. Downloads peaked at about 371K in late July, followed by a gradual decline to approximately 99K by the end of September. The app maintained a robust user base, with weekly active users fluctuating between approximately 14.5M and 14.9M.

Telegram Messenger, developed by Telegram FZ-LLC, experienced an upswing in revenue, reaching a high of roughly $2.2K in late September. Downloads exhibited a moderate increase, peaking at nearly 120K in mid-September. Active users remained stable, with numbers ranging from 2.3M to 2.5M throughout the quarter.

Facebook, by Meta Platforms, Inc., reported a steady revenue trend, with a peak of about $1.8K in early September. Downloads showed a significant spike to around 248K in late July but declined to just over 112K by the quarter's end. The platform's active users continued to grow, reaching nearly 14.9M by September's close.

Threads, from Instagram, Inc., did not generate revenue during this period. The app's downloads saw a steady increase, peaking at around 26K in late August. Active users fluctuated slightly, maintaining a range between 154K and 187K.

Messenger also by Meta Platforms, Inc., reported minimal revenue activity, with a peak of $10 in late August. Downloads remained relatively stable, with a slight increase to approximately 37K by the end of September. Active users showed a gradual increase, reaching over 4.1M.

These insights highlight the dynamic nature of social networking app usage in Kenya, offering a glimpse into user engagement and market trends. For more detailed information and additional insights, visit Sensor Tower.