Top 5 Social Networking Apps in New Zealand: Q3 2024 Performance Review

In the third quarter of 2024, the social networking landscape in New Zealand saw notable trends across the top five applications, as analyzed by Sensor Tower. Here's a detailed look at their performance:

Threads from Instagram, Inc. demonstrated a consistent rise in weekly downloads, starting with about 10.8K in early July and peaking at approximately 18.3K by late August. The app maintained a strong presence in terms of weekly active users, growing from 172K at the beginning of the quarter to just over 200K by the end of September.

WhatsApp Messenger achieved stable weekly download figures, ranging from around 10K to 12.9K throughout the quarter. Its active user base remained robust, fluctuating slightly but maintaining over 1.6M active users consistently, closing the quarter with about 1.68M active users.

Facebook by Meta Platforms, Inc. experienced a gradual increase in revenue, starting at $6.5K in early July and reaching approximately $8.3K by the end of September. Download numbers varied between 8.6K and 10.6K weekly, while active users hovered around 3.3M, indicating a steady engagement throughout the quarter.

Messenger also from Meta Platforms, Inc., witnessed a decline in weekly downloads from 10.7K in early July to 8.8K by the end of September. Revenue saw a slight dip, ending the quarter at $68. Active users showed some fluctuation but maintained a strong presence with numbers around 2.9M.

Lastly, Telegram Messenger saw a notable increase in weekly revenue, starting at $2.2K and peaking at $5.7K mid-September before slightly declining. Downloads showed a modest decrease from 5.2K to approximately 4.3K by the end of the quarter. Active users slightly decreased from around 89K to 86K over the same period.

These insights provide a comprehensive view of the social networking app landscape in New Zealand during Q3 2024. For more detailed data and analysis, visit Sensor Tower.