Leading Brands in US Business & Productivity Software: Q3 2024 Highlights

In Q3 2024, the Business & Productivity Software category in the US saw significant achievements from top brands such as Microsoft 365, Gmail, and Google Workspace. This article examines data trends from Q2 to Q3 2024, focusing on monthly audience engagement, app usage, and advertising strategies. Sensor Tower's comprehensive data offerings provide an in-depth understanding of these brands' digital footprint across web and mobile platforms.

Microsoft 365 (Office 365)

Microsoft 365 remains a powerhouse in business productivity.

• Website Engagement: The primary websites—forms.office.com, microsoft365.com, office.com, onedrive.com, onenote.com, outlook.com, outlook.office.com, and teams.microsoft.com—demonstrate diverse engagement. Monthly visits to office.com consistently surpassed 1B, indicating robust user interaction. Forms.office.com peaked in August with monthly visits exceeding 150M.

• App Engagement: Microsoft apps, including Microsoft Word, Microsoft Office, and Microsoft OneDrive, maintained stable monthly active users, with Microsoft Outlook averaging over 35M.

• Ad Spend & Channels: Microsoft’s monthly advertising expenditure saw significant fluctuations, peaking in June with over $3M spent, primarily on LinkedIn and Facebook. Monthly impressions reached over 400M during this period.

Gmail

Gmail continues to be a staple in email communication, sustaining a robust user base.

• Website Engagement: The mail.google.com website consistently attracted over 100M unique monthly visits. True audience figures remained stable, with monthly deduplicated audiences hovering around 270M.

• App Engagement: The Gmail - Email by Google app experienced steady monthly active user growth, exceeding 130M by September.

• Ad Spend & Channels: Gmail’s advertising spend was minimal, with a brief monthly expenditure on Facebook in April.

Google Workspace (formerly G Suite)

Google Workspace continues to enhance collaboration and productivity.

• Website Engagement: Key platforms like calendar.google.com, docs.google.com, meet.google.com, messages.google.com, and workspace.google.com experienced steady growth. Notably, docs.google.com saw monthly visits rising to over 9B in September.

• App Engagement: Google Workspace apps, such as Google Calendar and Google Docs, had stable monthly user bases, with Google Calendar nearing 40M monthly active users.

• Ad Spend & Channels: Advertising efforts intensified, with monthly spending peaking at nearly $2.8M in September, focusing on LinkedIn and desktop video.

Conclusion

The Q3 2024 data underscores the dynamic nature of the Business & Productivity Software market. Microsoft 365, Gmail, and Google Workspace each lead with distinct strengths across web and app platforms. Sensor Tower's unparalleled data offerings provide the detailed insights necessary to comprehensively understand these trends and user behaviors. Explore more through our Web Insights, App Performance Insights, and Pathmatics for a deeper dive into the digital landscape.