Leading Brands in Business & Productivity Software: Q3 2024 Overview

Introduction

In the ever-evolving landscape of business and productivity software, key players have emerged with noteworthy performances in Q3 2024. This article explores the trends and data surrounding Microsoft 365, Gmail, and Google Workspace, focusing on audience engagement, app performance, and advertising strategies. Sensor Tower's unique cross-referencing capabilities provide insights essential for understanding these brands' market positions.

Microsoft 365 (Office 365)

Microsoft 365, recognized for its comprehensive suite of applications, continues to lead the productivity software market.

• Audience Trends: Across its platforms, including forms.office.com, microsoft365.com, and office.com, Microsoft 365 maintained a deduplicated audience above 29M in September, with office.com attracting nearly 9M unique visitors monthly.

• App Engagement: Apps like Microsoft Word and Microsoft Outlook saw stable active user numbers, with Outlook surpassing 36M active users in September.

• Ad Spend & Channels: Microsoft 365's advertising spend spiked in June, exceeding $3M, with significant impressions across LinkedIn and Facebook.

Gmail

Gmail remains a pivotal component of digital communication, boasting robust web and app engagement.

• Audience Trends: The Gmail website, mail.google.com, consistently recorded over 51M unique visits monthly, with a deduplicated audience stabilizing around 266M in September.

• App Engagement: The Gmail app maintained over 136M active users, underscoring its essential role in users' daily routines.

• Ad Spend & Channels: Minimal advertising efforts were observed, with no significant spend from May to September.

Google Workspace (formerly G Suite)

Google Workspace continues to expand its reach with a versatile suite of productivity tools.

• Audience Trends: Platforms like calendar.google.com and docs.google.com saw increasing unique visits, with Docs surpassing 31M in September.

• App Engagement: Apps such as Google Calendar and Google Docs demonstrated steady growth, with Calendar reaching nearly 39M active users in September.

• Ad Spend & Channels: Google Workspace's advertising strategy intensified, with September spend approaching $2.8M, predominantly on LinkedIn and desktop video channels.

Conclusion

The Q3 2024 data underscores the sustained dominance of Microsoft 365, Gmail, and Google Workspace in the business and productivity software category. Sensor Tower's unparalleled insights into web, app, and advertising metrics empower stakeholders to gain a comprehensive understanding of cross-platform user behavior, essential for strategic decision-making.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.