Leading Brands in the US Coupons & Rebates Category: Q3 2024 Analysis

The Coupons & Rebates category in the US experienced significant momentum in Q3 2024. Leading brands such as Fetch Rewards, Inc., Groupon, and Capital One Shopping emerged at the forefront, showcasing impressive metrics across their websites and apps. This analysis, powered by Sensor Tower's comprehensive data, delves into their performance from Q2 to Q3 2024, highlighting pivotal trends and insights.

Fetch Rewards, Inc.

Fetch Rewards, Inc. has effectively capitalized on both its web presence and mobile application to engage users.

• Website Performance: The website, fetch.com, saw a robust increase in visits, peaking at over 1.9M in September. Monthly unique visits remained stable, consistently above 450K throughout the quarter.

• App Engagement: The Fetch: America’s Rewards App maintained strong user engagement, with monthly active users hovering around 8.5M, reaching a peak in July.

• Advertising Insights: Advertising expenditure witnessed a notable surge in July and August, exceeding $800K monthly, with TikTok and mobile display channels leading in impressions.

Groupon

Groupon continues to assert its dominance with a substantial web and app presence.

• Website Performance: Groupon.com demonstrated high user engagement, with unique monthly visits peaking at nearly 9.5M in June and consistently drawing over 30M visits.

• App Engagement: The Groupon - Local Deals Near Me app had monthly active users reaching nearly 2M in July, with a slight decline observed in September.

• Advertising Insights: Groupon's advertising investment remained strong, particularly on Facebook and Instagram, with monthly expenditures surpassing $1.3M in Q3.

Capital One Shopping

Capital One Shopping's dual-platform strategy continues to attract a broad audience.

• Website Performance: CapitalOneShopping.com experienced a gradual rise in visits, peaking at over 40M in August, with steady growth in monthly unique visitors.

• App Engagement: The Capital One Shopping: Save Now app maintained a stable monthly user base, consistently above 750K active users.

• Advertising Insights: Capital One Shopping strategically reduced its monthly ad spend over the quarter, focusing primarily on desktop display channels.

Conclusion

The Coupons & Rebates category remains dynamic, with Fetch Rewards, Groupon, and Capital One Shopping leading through strategic engagement across web and app platforms. Sensor Tower's unparalleled data offers crucial insights into these brands' cross-platform performance, underscoring the evolving nature of digital user interactions.

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