Leading Brands in Education & Training: Q3 2024 Performance Insights

Introduction

The Education & Training category in the United States has witnessed significant activity and user engagement in Q3 2024. Leveraging Sensor Tower's unparalleled data capabilities, we analyze the performance of leading brands such as Duolingo, Instructure, Inc., and Brainly, Inc. This article delves into data trends, user engagement, and advertising strategies across these brands' websites and apps.

Duolingo

Audience Trends

• Website: duolingo.com

  • Monthly visits remained relatively stable, peaking in July at over 100M and dipping in August to 89M.

  • Monthly unique visits ranged between 4.5M and 5.1M, with a noticeable increase in September.

• Monthly True Audience: Consistently above 25M from Q2 to Q3, with a gradual rise to over 27.8M in September.

App Engagement

• App: Duolingo - Language Lessons

  • Monthly active users increased steadily from 24.8M in July to over 26.3M in September.

Ad Spend & Channels

• Total monthly ad spend peaked in July at over $230K, primarily through YouTube, which garnered substantial impressions.

• The mobile market dominates Duolingo's user base, but web usage remains strong, indicating a balanced cross-platform presence.

Instructure, Inc.

Audience Trends

• Website: instructure.com

  • Monthly visits showed a remarkable spike in September, reaching over 1.7B, highlighting a surge in engagement.

• Monthly True Audience: Grew from 9.7M in July to over 20.5M in September, indicating robust user engagement.

App Engagement

• App: Canvas Student

  • Monthly active users increased from 6.9M in July to approximately 14.9M by September, reflecting a strong recovery post-summer.

Ad Spend & Channels

• Monthly ad spend remained moderate, with LinkedIn being the primary channel for impressions.

• The web platform dominates, but app usage is gaining traction, especially as students return to school.

Brainly, Inc.

Audience Trends

• Website: brainly.com

  • Monthly visits fluctuated, with a significant increase in September, reaching over 87M.

• Monthly True Audience: Surged to over 13.6M in September, driven by increased web activity.

App Engagement

• App: Brainly: AI Homework Helper

  • Monthly active users saw a recovery in September, reaching approximately 1.3M after a summer decline.

Ad Spend & Channels

• Total monthly ad spend was modest, with a focus on Instagram and YouTube for reaching their audience.

• Web usage far exceeds app usage, indicating a strong preference for desktop engagement.

Conclusion

In Q3 2024, Duolingo, Instructure, Inc., and Brainly, Inc. have all demonstrated unique trends across their digital platforms. Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide critical insights into these cross-platform behaviors. These insights enable brands to strategize effectively in the competitive Education & Training landscape, offering decision-makers a unique advantage in understanding market dynamics.