Leading Brands in Experiences & Events: Q3 2024 Insights

In the dynamic world of Experiences & Events, three brands have made significant strides in Q3 2024: Ticketmaster, Eventbrite, and StubHub. These platforms have consistently attracted large audiences across their websites and apps, maintaining their positions as leaders in the industry. Leveraging Sensor Tower's comprehensive data, we delve into the performance and trends of these brands from Q2 to Q3 2024.

Ticketmaster

Ticketmaster, a global leader in ticket sales and event management, has demonstrated an impressive digital footprint through its website, ticketmaster.com, and the Ticketmaster－Buy, Sell Tickets app.

• Audience Trends: From Q2 to Q3 2024, ticketmaster.com maintained a steady stream of visits, peaking in September with approximately 280M visits. The monthly true audience remained consistently above 48M, showing resilience despite fluctuations in individual visitor numbers.

• App Engagement: The app's monthly active users grew from around 18M in April to nearly 20M in September, indicating a robust mobile presence.

• Ad Spend & Channels: Ticketmaster's monthly ad spend was dynamic, with a notable decrease in September to around $2.4M. Facebook and Instagram were key channels, delivering significant impressions throughout the quarter.

Eventbrite

Eventbrite, known for its user-friendly event management and ticketing platform, continues to be a strong contender with its website, eventbrite.com, and the Eventbrite app.

• Audience Trends: Eventbrite saw a gradual increase in web traffic, reaching over 124M visits by September. The monthly true audience hovered around 22M, with a noticeable increase in web-only visitors.

• App Engagement: The app's monthly active user base remained stable, with active users consistently around 6M throughout the quarter.

• Ad Spend & Channels: Eventbrite's monthly advertising spend decreased slightly, with LinkedIn and TikTok being prominent platforms for reaching their audience.

StubHub

StubHub, a premier destination for event ticketing, is marked by its website, stubhub.com, and the StubHub: Event Tickets app.

• Audience Trends: StubHub experienced a surge in visits, peaking at over 124M in August. The monthly true audience saw a slight decrease but remained above 15M.

• App Engagement: The app's monthly active users fluctuated slightly, ending the quarter with around 2.4M users.

• Ad Spend & Channels: StubHub significantly increased its monthly ad spend, reaching over $3.7M in September, with Facebook and Instagram as leading channels for impressions.

Conclusion

In Q3 2024, Ticketmaster, Eventbrite, and StubHub have demonstrated their prowess in the Experiences & Events category. By leveraging Sensor Tower's unparalleled data offerings, these brands can continue to optimize their strategies across web and mobile platforms. Sensor Tower's unique ability to cross-reference web, app, and advertising data provides vital insights into cross-platform user behavior, ensuring these brands remain at the forefront of the industry.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.