Leading Brands in the US Experiences & Events Category: Q3 2024

Introduction

In Q3 2024, the US Experiences & Events category witnessed significant activity from leading brands such as Ticketmaster, Eventbrite, and StubHub. These platforms are essential for event-goers, offering comprehensive solutions for ticket purchasing and event management. Sensor Tower's data provides invaluable insights into their performance across web and app platforms, highlighting trends in audience engagement and advertising strategies.

Ticketmaster

Ticketmaster remains a dominant force in the event ticketing industry, with its website, ticketmaster.com, and the Ticketmaster－Buy, Sell Tickets app.

• Audience Trends: From Q2 to Q3 2024, ticketmaster.com experienced fluctuations, with visits stabilizing around 280M by September. The monthly deduplicated audience remained robust, exceeding 48M in September, indicating strong cross-platform engagement.

• App Engagement: The app maintained a stable monthly active user base, with active users hovering around 9.4M by the end of Q3. This consistency reflects a strong reliance on mobile platforms for ticket purchases.

• Ad Spend & Channels: Ticketmaster's monthly ad spend decreased slightly in Q3, with a September spend of approximately $2.6M. The focus was on social media channels like Facebook and Instagram, which delivered substantial impressions.

Eventbrite

Eventbrite's platform, accessible via eventbrite.com and the Eventbrite app, continues to facilitate diverse events.

• Audience Trends: The website saw an increase in visits, reaching over 125M by September. The monthly deduplicated audience also grew, with numbers surpassing 22M, showcasing Eventbrite's expanding reach.

• App Engagement: The app showed a gradual increase in monthly active users, climbing to over 3.1M by September, indicating a growing preference for mobile event management.

• Ad Spend & Channels: Eventbrite's monthly advertising spend decreased over the quarter, with September figures around $550K. They focused on LinkedIn and Instagram, achieving targeted impressions.

StubHub

StubHub, through its website stubhub.com and the StubHub: Event Tickets app, remains a key player in ticket resales.

• Audience Trends: Visits to stubhub.com varied, peaking at over 118M in August. The monthly deduplicated audience showed a slight decline, with numbers around 14.8M in September.

• App Engagement: The app saw a notable increase in activity, with monthly active users surpassing 700K by the end of Q3, indicating stronger mobile engagement.

• Ad Spend & Channels: StubHub's monthly ad spend surged, reaching nearly $4M in September, with a significant focus on Facebook and Instagram to drive engagement.

Conclusion

The Experiences & Events category in the US continues to thrive, with Ticketmaster, Eventbrite, and StubHub leading the charge. Sensor Tower's comprehensive data analysis highlights the evolving strategies and audience behaviors across these platforms. By leveraging Sensor Tower's Web Insights, App Performance Insights, and Pathmatics, brands can gain unparalleled insights into cross-platform user behavior, crucial for strategic decision-making. This data empowers decision-makers to optimize their strategies and maintain a competitive edge in a dynamic market environment.