Leading Brands in the US Jobs & Careers Category: Q3 2024 Analysis

The Jobs & Careers sector in the US continues to thrive, with major brands like Indeed, ZipRecruiter, and Glassdoor leading the charge. In this article, we delve into the performance and trends of these industry giants during Q3 2024, using data from Sensor Tower's comprehensive suite of products.

Indeed

Indeed maintains a dominant presence in the Jobs & Careers category, both on its website and through its app, Indeed Job Search.

• Audience Trends: From Q2 to Q3 2024, indeed.com experienced a decline in visits, dropping from over 1.2B in June to under 1B in September. Monthly deduplicated audience numbers also decreased, moving from approximately 74M in June to 66M by September.

• App Engagement: The app maintained a stable monthly active user base, hovering around 16M throughout the quarter.

• Ad Spend & Channels: Indeed increased its monthly advertising spend significantly, peaking at nearly $19.4M in September. OTT (Over-the-top) channels were a major focus, delivering substantial impressions.

ZipRecruiter

ZipRecruiter remains a key player with its website and the ZipRecruiter Job Search app.

• Audience Trends: ZipRecruiter's website visits showed a downward trend, declining from approximately 92M in June to 66M in September. Monthly deduplicated audience figures also decreased, from over 13M in June to about 10.5M in September.

• App Engagement: The app's monthly active users increased slightly, reaching over 2.2M by the end of the quarter.

• Ad Spend & Channels: ZipRecruiter's monthly ad spend was more conservative, with a peak of around $1.27M in August. The focus was on OTT and YouTube, both contributing to significant impressions.

Glassdoor

Glassdoor continues to be a vital resource for job seekers, with its website and Glassdoor | Jobs & Community app.

• Audience Trends: Glassdoor's website visits remained stable, averaging around 46M monthly. Monthly deduplicated audience figures showed a slight decline, from about 7.7M in April to 6.8M in September.

• App Engagement: App activity was steady, with monthly active users fluctuating around 420K.

• Ad Spend & Channels: Glassdoor's advertising efforts were modest, with monthly spend peaking at approximately $551K in May. Facebook and Instagram were key channels for reaching their audience.

Conclusion

The Jobs & Careers category in the US remains competitive with Indeed, ZipRecruiter, and Glassdoor leading the way. Sensor Tower's unique ability to cross-reference web, app, and advertising data offers unparalleled insights into these brands' performances. For a deeper understanding, explore our Web Insights and App Performance Insights offerings, as well as advertising data through Pathmatics.

Stay informed with Sensor Tower's comprehensive data to understand the evolving landscape of the Jobs & Careers sector.