Leading Brands in the U.S. Jobs & Careers Category: Q3 2024 Analysis

Introduction

In the competitive landscape of the Jobs & Careers category in the United States, Q3 2024 has seen significant activity from leading brands such as Indeed, ZipRecruiter, and Glassdoor. This article delves into the performance and trends of these brands, with insights powered by Sensor Tower's comprehensive data analytics.

Indeed

Indeed's digital presence is robust, featuring its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: From Q2 to Q3 2024, indeed.com experienced fluctuating web traffic, peaking in July with approximately 1.26B visits and then dropping to about 974M by September. The monthly true audience remained above 64M throughout the quarter.

• App Engagement: The Indeed Job Search app maintained a stable monthly active user base, with users hovering around 21M.

• Ad Spend & Channels: Indeed's advertising efforts were substantial, with a significant increase in September, reaching almost $19M in monthly ad spend and over 1.6B impressions. OTT channels dominated the monthly ad spend, highlighting the brand's focus on Over-the-top media services.

ZipRecruiter

ZipRecruiter's online ecosystem includes ziprecruiter.com and the ZipRecruiter Job Search app.

• Audience Trends: Web visits showed a declining trend in Q3, from about 81M in July to approximately 67M in September. The monthly true audience ranged around 10M consistently.

• App Engagement: The app's monthly active users showed minor fluctuations, with numbers settling around 2M by September.

• Ad Spend & Channels: ZipRecruiter's monthly ad spend peaked in August at over $1.2M, with OTT and Facebook being the primary channels. Impressions reached over 112M in the same month.

Glassdoor

Glassdoor's platform includes glassdoor.com and the Glassdoor | Jobs & Community app.

• Audience Trends: Web visits remained relatively stable around 48M monthly. The monthly true audience was consistent, slightly below 7M.

• App Engagement: App engagement saw a slight decline, with monthly active users around 1.2M by September.

• Ad Spend & Channels: Glassdoor's monthly ad spend was more modest compared to its competitors, with a peak of approximately $551K in May. Facebook and Instagram were the primary advertising platforms.

Conclusion

The Jobs & Careers category in the U.S. continues to be dynamic, with Indeed, ZipRecruiter, and Glassdoor leading the charge. Sensor Tower's unparalleled data insights provide a comprehensive view of these brands' web and app performance, advertising strategies, and audience engagement, offering invaluable information for understanding market trends. To explore more about web and app insights, visit our Web Insights and App Performance Insights offerings.