Leading Brands in US Personal Health & Fitness: Q3 2024 Analysis

Introduction

In the dynamic landscape of personal health and fitness, several brands have emerged as leaders in the US market, boasting significant monthly deduplicated audiences across both websites and apps. In this article, we delve into the performance of Planet Fitness Gyms, Fitbit, and MyFitnessPal, Inc. from Q2 to Q3 2024. This analysis is powered by Sensor Tower's comprehensive data, offering unparalleled insights into cross-platform user behavior.

Planet Fitness Gyms

Planet Fitness maintains a robust digital presence with its website, planetfitness.com, and the Planet Fitness app.

• Audience Trends: From Q2 to Q3 2024, monthly website visits decreased from over 32M in June to about 19M in September. The monthly deduplicated audience remained stable above 14M.

• App Engagement: The app's monthly active users peaked at nearly 9.5M in June but declined to around 7.5M by September.

• Ad Spend & Channels: Monthly ad spend fluctuated, with a notable spend of over $6.8M in June, primarily through Instagram and Snapchat, generating significant impressions.

Fitbit

Fitbit's digital ecosystem includes fitbit.com and the Fitbit: Health & Fitness app.

• Audience Trends: Monthly website visits decreased from about 14M in June to around 6M in September. The monthly deduplicated audience remained above 11M, with app-only visitors comprising the majority.

• App Engagement: The app maintained a stable monthly active user base, with active users consistently around 9M.

• Ad Spend & Channels: Monthly ad spend saw a peak in September at approximately $119K, with substantial impressions on Facebook and Instagram.

MyFitnessPal, Inc.

MyFitnessPal operates myfitnesspal.com and the MyFitnessPal: Calorie Counter app.

• Audience Trends: Monthly website visits increased from about 17M in August to over 20M in September. The monthly deduplicated audience remained stable above 10M.

• App Engagement: Monthly active users showed slight fluctuations, hovering around 6.5M.

• Ad Spend & Channels: A significant increase in monthly ad spend occurred in August, exceeding $115K, with Pinterest being the primary channel.

Conclusion

Q3 2024 saw these leading brands in the Personal Health & Fitness category leveraging both web and app platforms to maintain and grow their audiences. Sensor Tower's unique ability to cross-reference web, app, and advertising data provides critical insights into these trends, underscoring its role as an essential tool for understanding cross-platform user behavior in this dynamic market. By utilizing Sensor Tower's insights, decision-makers can strategically navigate the competitive landscape and drive growth effectively.