Leading Software Brands in the US: Q3 2024 Analysis

In the evolving landscape of software, understanding cross-platform user behavior is crucial. Sensor Tower provides unparalleled insights into this dynamic by cross-referencing web, app, and advertising data. This article highlights the performance of leading software brands in the US during Q3 2024, focusing on Google Search, Microsoft 365, and Gmail.

Google Search

Google's digital reach is immense, with its primary platform being google.com and the Google app.

• Audience Trends: From Q2 to Q3 2024, google.com maintained a stable monthly audience base with over 440M visits. True audience figures hovered above 310M, with web and app visitors contributing significantly.

• App Engagement: The Google app experienced consistent engagement, with monthly active users remaining above 88M.

• Ad Spend & Channels: Monthly advertising expenditure peaked in September at approximately $14M, generating over 1.6B impressions, primarily through channels like Facebook and TikTok.

Microsoft 365 (Office 365)

Microsoft 365's ecosystem includes forms.office.com, microsoft365.com, office.com, onedrive.com, onenote.com, outlook.com, outlook.office.com, and teams.microsoft.com, alongside apps like Microsoft Word, Microsoft Office, Microsoft OneDrive, Microsoft OneNote, Microsoft Outlook, and Microsoft Teams.

• Audience Trends: Office.com and outlook.office.com were leading in visits, consistently exceeding 1B monthly visits. True audience remained above 65M.

• App Engagement: Microsoft Teams led in app engagement with monthly active users nearing 12M, while Outlook saw a steady increase, reaching over 36M by September.

• Ad Spend & Channels: Monthly ad spending was significant, with a notable spike in September at around $2.4M, driven by LinkedIn and Facebook channels.

Gmail

Gmail's primary platform is mail.google.com and the Gmail - Email by Google app.

• Audience Trends: Gmail maintained a strong web presence with visits consistently over 170M monthly. The true audience remained stable above 260M.

• App Engagement: The Gmail app saw an upward trend, with monthly active users crossing 133M in September.

• Ad Spend & Channels: Minimal monthly advertising spend was recorded, with a notable presence only in April.

Conclusion

The Q3 2024 data underscores the robust digital presence of Google Search, Microsoft 365, and Gmail. Sensor Tower's comprehensive insights reveal distinct audience behaviors across platforms, emphasizing the importance of cross-referencing web and app data for strategic growth. For detailed insights, explore Sensor Tower’s Web Insights and App Performance Insights, and leverage advertising data through Pathmatics. This data empowers decision-makers to tailor strategies that effectively harness digital growth opportunities.