Leading Telecom Brands in the US: Q3 2024 Analysis

Introduction

In the competitive landscape of the US telecom industry, brands like Xfinity Mobile, Verizon Communications Inc., and T-Mobile continue to lead with significant digital presence. This article delves into their performance from Q2 to Q3 2024, highlighting key trends in website and app engagement, as well as advertising strategies. Powered by Sensor Tower's comprehensive data, this analysis provides invaluable insights into cross-platform user behavior.

Xfinity Mobile

Xfinity Mobile's digital ecosystem includes its website, xfinity.com, and the Xfinity app.

• Audience Trends:

  • Website: Visits peaked in July with over 230M visits, stabilizing above 180M in September.

  • True Audience: Remained stable with approximately 18M monthly, indicating a balanced web and app engagement.

• App Engagement:

  • Monthly active users hovered around 3.3M, with a slight dip in September.

• Ad Spend & Channels:

  • Total monthly ad spend rose dramatically to over $5.8M in September, with OTT channels dominating impressions.

Verizon Communications Inc.

Verizon's digital presence is anchored by verizon.com and the My Verizon app.

• Audience Trends:

  • Website: Unique visits saw a steady increase, reaching about 10.5M monthly in September.

  • True Audience: Consistently around 16M monthly, with an increase in web and app visitors in September.

• App Engagement:

  • Monthly active users were stable, exceeding 6M by the end of Q3.

• Ad Spend & Channels:

  • Maintained high monthly ad spend, topping $33M in September, with significant impressions from Facebook and Instagram.

T-Mobile

T-Mobile's digital strategy includes t-mobile.com and the T-Mobile app.

• Audience Trends:

  • Website: Visits were stable, averaging around 90M monthly.

  • True Audience: Fluctuated slightly, stabilizing at over 14M monthly in September.

• App Engagement:

  • Monthly active users increased slightly, reaching approximately 1.4M by September.

• Ad Spend & Channels:

  • Monthly ad spend surged to over $43M in September, with desktop display and OTT channels leading in impressions.

Conclusion

The US telecom industry remains fiercely competitive, with Xfinity Mobile, Verizon, and T-Mobile leveraging both web and app platforms to engage users effectively. Sensor Tower's unparalleled data insights reveal critical trends and user behaviors, offering a comprehensive view of the industry’s digital landscape. For deeper insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.