Leading Travel & Tourism Brands in Q3 2024: A Sensor Tower Analysis

In the dynamic world of travel and tourism, several brands have emerged as leaders in the US market, boasting impressive digital audiences across their websites and apps. In Q3 2024, Google Maps, Ride with Uber, and Expedia stood out with significant monthly deduplicated audiences. Leveraging Sensor Tower’s comprehensive data, we delve into the performance and trends of these brands from Q2 to Q3 2024.

Google Maps

Google Maps maintains a robust digital presence, accessible via maps.google.com and the Google Maps app.

• Audience Trends: From Q2 to Q3 2024, Google Maps saw a stable monthly deduplicated audience above 210M. The web platform experienced fluctuations, peaking in July with over 850K visits but slowing down by September.

• App Engagement: The app maintained a steady monthly active user base above 25M, showing slight variances but overall stability.

• Ad Spend & Channels: Advertising efforts were minimal, with a small monthly spend increase in August and September on Facebook, resulting in impressions exceeding 300K.

Ride with Uber

Uber’s digital footprint is notable, with uber.com and the Uber - Request a ride app capturing a vast audience.

• Audience Trends: Uber showed growth in monthly deduplicated audience, surpassing 44M in June. Website visits remained strong, consistently above 30M monthly.

• App Engagement: The app’s active users hovered around 31M, reflecting a stable monthly user base.

• Ad Spend & Channels: Uber displayed a dynamic advertising strategy, with significant monthly spend across platforms like TikTok and YouTube, driving billions of impressions, particularly in June and July.

Expedia

Expedia’s digital ecosystem includes expedia.com and the Expedia: Hotels, Flights, Cars app.

• Audience Trends: In Q3, Expedia’s monthly deduplicated audience remained above 30M, with a peak in July. Website visits exceeded 350M at their height, demonstrating strong web engagement.

• App Engagement: The app’s active users were steady, maintaining over 5M monthly, indicating a consistent mobile presence.

• Ad Spend & Channels: Expedia’s advertising spend was substantial, particularly on YouTube and Instagram, with impressions reaching billions, although there was a noticeable decrease in September.

Conclusion

The travel and tourism sector in the US continues to be dominated by key players like Google Maps, Ride with Uber, and Expedia. Each brand exhibits unique strengths across web and app platforms. Through Sensor Tower’s unparalleled data integration, businesses gain invaluable insights into user behavior across platforms, essential for strategic decision-making in this competitive market. Sensor Tower remains the premier resource for cross-referencing web, app, and advertising data, providing a clear view of digital trends in travel and tourism.

Explore more about how Sensor Tower can empower your business with detailed insights and analytics by visiting our website.