Leading Brands in the US Utilities Category: Q3 2024 Analysis

In the ever-evolving digital landscape, understanding audience behavior across platforms is crucial. Sensor Tower provides unparalleled insights into cross-platform user engagement, offering detailed data through Web Insights, Pathmatics, and App Performance Insights. This article delves into the performance of leading brands in the US Utilities category during Q3 2024, focusing on Google Search, Chrome, and Quora.

Google Search

Google Search maintains a robust presence with its website, google.com, and the Google app.

• Audience Trends: From Q2 to Q3 2024, google.com consistently attracted over 300M unique visitors monthly. The monthly deduplicated audience remained stable, surpassing 310M throughout the quarter, indicating strong cross-platform presence.

• App Engagement: The Google app showed consistent user engagement, with monthly active users hovering around 90M. This stability underscores the app's essential role in Google's ecosystem.

• Ad Spend & Channels: A significant increase in monthly ad spend was observed from July to September, reaching nearly $14M in September, with impressions peaking at over 1.6B. Key channels included Facebook and TikTok, indicating a strategic focus on social media platforms.

Chrome

Chrome's digital footprint includes the chromewebstore.google.com and the Google Chrome app.

• Audience Trends: The Chrome Web Store experienced a steady increase in visits, reaching over 90M by September. The monthly deduplicated audience remained stable, with web and app visitors slightly exceeding 220M.

• App Engagement: The Google Chrome app maintained a consistent user base, with monthly active users around 155M, highlighting its essential role in daily online activities.

• Ad Spend & Channels: Chrome's monthly advertising expenditure was more conservative, with a peak spend of just over $150K in May. Desktop video was the primary channel, reflecting a focus on visual engagement.

Quora

Quora's platforms include poe.com and quora.com, alongside the Quora app.

• Audience Trends: Quora.com consistently garnered over 60M unique visits monthly, though a slight decline was observed towards September. The monthly deduplicated audience was robust, often exceeding 58M.

• App Engagement: The Quora app saw a gradual decline in monthly active users, ending September with approximately 930K. This suggests a shift in user preference towards web-based interactions.

• Ad Spend & Channels: Quora's monthly ad spend peaked in May at over $50K, focusing primarily on Facebook and Instagram. This indicates a strategic emphasis on social media to reach broader audiences.

Conclusion

Google Search, Chrome, and Quora continue to lead the US Utilities category through strategic engagement across web and app platforms. Sensor Tower's comprehensive data offerings provide invaluable insights into these trends, highlighting the significance of cross-platform analysis in understanding digital landscapes.

For more detailed insights, explore Sensor Tower's Web Insights and Pathmatics offerings, which offer unrivaled visibility into user behavior across platforms.