Leading Video Game Publishers in Q3 2024: An Analysis

Introduction

In the dynamic world of video game publishing, several brands have emerged as leaders in Q3 2024, showcasing impressive cross-platform audiences. This article delves into the performance and trends of leading brands within the U.S. video game publisher category: Roblox, Pokémon GO, and Minecraft. Utilizing Sensor Tower's comprehensive data offerings, we explore audience trends, app engagement, and advertising strategies.

Roblox (Mobile)

Roblox's digital footprint is robust, with its website, roblox.com, and the Roblox app leading the charge.

• Audience Trends: From Q2 to Q3 2024, roblox.com experienced fluctuations, peaking in July with over 5.3B visits but dropping to approximately 3.7B by September. The monthly deduplicated audience remained stable above 90M.

• App Engagement: The Roblox app saw a peak in July with over 61M monthly active users, followed by a decrease to around 54M in September.

• Ad Spend & Channels: Roblox's advertising efforts were notable on TikTok, with July seeing a spike in monthly spend exceeding $7M, while September's monthly spend decreased to about $1.2M.

Pokémon GO

Pokémon GO, accessible via pokemongolive.com and the Pokémon GO app, continues to captivate audiences.

• Audience Trends: The website saw a significant spike in July, with visits exceeding 18M, before stabilizing in subsequent months. The monthly deduplicated audience hovered around 14M.

• App Engagement: The Pokémon GO app maintained a stable monthly active user base, peaking at over 24M in July.

• Ad Spend & Channels: Monthly ad spend peaked in June at approximately $1.4M, with Snapchat and Instagram being major channels.

Minecraft (Mobile)

Minecraft's presence is marked by minecraft.net and the Minecraft: Dream it, Build it! app.

• Audience Trends: The website saw stable traffic, with unique visits remaining around 7M from July to September. The monthly deduplicated audience was consistently over 11M.

• App Engagement: The app experienced a decline from a peak of 23M monthly active users in July to 18M in September.

• Ad Spend & Channels: Minimal monthly ad spend was observed, with July and August seeing small investments on YouTube.

Conclusion

The performance of Roblox, Pokémon GO, and Minecraft in Q3 2024 highlights the diverse strategies and audience engagements across platforms. Sensor Tower's unparalleled data services, including Web Insights, App Performance Insights, and Pathmatics, provide critical insights into these trends, empowering brands to navigate the competitive landscape effectively. By leveraging these insights, decision-makers can make informed strategic choices that drive growth and engagement across their digital platforms.