Leading Brands in Australia's Advertising & Marketing Category: Q4 2024 Analysis

Introduction

As the Advertising & Marketing sector evolves, understanding the digital footprint of leading brands is crucial. In Q4 2024, HubSpot, Fiverr, and Google Ads emerged as key players in Australia, showing distinct trends in web and app engagement. With data provided by Sensor Tower, we explore these brands' performances, focusing on audience trends, app engagement, and advertising strategies.

HubSpot, Inc.

HubSpot, known for its comprehensive inbound marketing software, maintains a robust digital presence with its website, hubspot.com, and the HubSpot app.

• Audience Trends: From Q3 to Q4 2024, hubspot.com experienced fluctuations, peaking in October with over 18M visits and dipping to around 7M in December. The monthly deduplicated audience remained stable above 200K throughout the quarter.

• App Engagement: The HubSpot app showed consistent monthly active users, hovering around 9K, indicating steady mobile engagement.

• Ad Spend & Channels: HubSpot's monthly advertising spend increased significantly in Q4, peaking in November with spending exceeding $200K. Facebook and YouTube were primary channels, delivering substantial impressions, particularly through OTT.

Fiverr International Limited

Fiverr, a leader in freelance services, extends its digital reach through its website, fiverr.com, and the Fiverr - Freelance Service app.

• Audience Trends: Despite a general decline, fiverr.com maintained a stable monthly deduplicated audience, staying above 110K throughout Q4 2024.

• App Engagement: The app's monthly active user base remained consistent, with numbers slightly above 10K.

• Ad Spend & Channels: Fiverr's advertising efforts saw variability, with a notable increase in December, reaching around $270K. YouTube was the dominant channel, providing the majority of impressions.

Google Ads

Google Ads, a powerhouse in online advertising, operates primarily through its website, ads.google.com, and the Google Ads app.

• Audience Trends: ads.google.com observed a peak in November with over 1.3M visits, though it saw a decline in December. The monthly deduplicated audience remained relatively stable, just above 60K.

• App Engagement: The app's monthly active users were stable, maintaining around 10K.

• Ad Spend & Channels: Google Ads' monthly expenditure varied, with a peak in August at over $30K. Desktop video was the primary channel, followed by Facebook and Instagram.

Conclusion

In Q4 2024, HubSpot, Fiverr, and Google Ads demonstrated unique strengths in the Australian Advertising & Marketing category. Sensor Tower's comprehensive data, encompassing web and app insights, along with advertising metrics, offers unparalleled insights into these brands' digital strategies. This data is invaluable for understanding cross-platform user behavior, ensuring brands can effectively navigate the competitive landscape.

For more in-depth analysis, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.